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Is Kajabi the right platform for my business?

This is one of the most common questions I hear as a Kajabi expert, and for good reason.

With so many platforms available and a significant investment at stake, the decision shouldn't be taken lightly.

After helping hundreds of businesses implement Kajabi, I've noticed a pattern: Businesses that thrive on the platform share certain characteristics, while others struggle to justify the investment.

The good news is that determining which category you fall into doesn’t require months of research or technical expertise just honest answers to a few strategic questions.

5 Essential Questions to Determine if Kajabi is Right for You

1. Are you selling knowledge, transformation, or access?

Kajabi excels when your business model involves delivering:

• Educational content (courses, tutorials, guides)
• Transformation processes (coaching programs, implementation systems)
• Ongoing access to valuable information (memberships, communities)

2. Do you currently rely on multiple platforms to run your business?

Count how many different tools you currently use for:

• Website hosting
• Email marketing
• Course delivery
• Client management
• Community/membership
• Payment processing

3. Is your business model built around recurring or repeat revenue?

Kajabi’s automation and customer journey tools shine when your business generates:

• Subscription revenue (memberships, continuity programs)
• Sequential purchases (course progressions, coaching packages)
• Upsells and cross-sells to existing customers

4. Do you value simplified operations over maximum customisation?

This question addresses an important tradeoff:

• Kajabi prioritises: Integrated functionality, ease of use, reliable performance, and business growth tools—at the expense of unlimited customisation.
• Other platforms prioritise: Maximum customisation, granular control, and unlimited design flexibility—often at the expense of simplicity, stability, and integrated functionality.

5. Is your content primarily digital or has a significant digital component?

Kajabi was built specifically for businesses with:

• Digital content delivery as a core component
• Learning experiences that can be structured and sequenced
• Value delivery that doesn’t always require your real-time presence

The Decision Framework: Evaluating Your Answers

Kajabi is likely an excellent fit if:

• You answered “yes” to 4–5 of the questions above.
• You’re actively seeking to streamline your business operations.
• You need an all-in-one solution rather than piecing together multiple platforms.

Kajabi might be a good fit if:

• You answered “yes” to 3 of the questions above.
• You have a hybrid business model with both digital and non-digital components.

Kajabi is probably not the best fit if:

• You answered “yes” to 0–2 of the questions above.
• Your business primarily sells physical products with minimal digital components.

Beyond the Framework: Additional Considerations

Investment Timeline

Kajabi is an investment that typically shows increasing returns over time.

Growth Trajectory

If your business is rapidly scaling, Kajabi’s ability to handle growth without requiring platform migration can be invaluable.

Your Available Resources

Consider not just the platform cost but also the implementation resources required.

Make the Right Decision for Your Business

While I’m a Kajabi expert, I’m not a Kajabi salesperson. The most important thing isn’t which platform you choose but that you choose the right platform for your specific business needs, growth trajectory, and operational preferences.

Not sure if Kajabi is the right fit for your enterprise? Let's talk. Book a free discovery call with me here →