Don't Sell Time, Sell Experience
1: Skill building
Everyone starts somewhere, for most people this is learning on the job or an extra curricular pursuit.
The market values your time at 0, or close to it.
2: Result generation
As you get more competent, your skill set becomes more and more marketable. You can generate a result independently of the infrastructure you learned in.
Your time is cheap.
3: Specialization
You take this skill set and sharpen it in a unique way, becoming one of few (or one of one) capable of delivering a specific result.
Your time is expensive.
4: Productization
There are only so many hours in a day, which means there are only so many people you can help. Until you can transfer your skills into a product that generates the result on your behalf.
Your time is not for sale.
This playbook, in detail: Build Once, Sell Twice
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3 年Jack Butcher Absolutely spot on. I think it's so important to understand where you are in the journey and that it is a process. You need to go through the sequence as you have illustrated and not try to skip steps. Enjoy each step of the process and don't try to compare your journey with someone who is ahead of the game.
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I help build memorable brands in a distracted world. | I share practical tactics and insights on branding, business, and behavior.
3 年Masterful as always, Jack! ??