DON'T SELL THE STEAK - SELL THE SIZZLE!
It’s not the cow that sells the steak, it’s the SIZZLE THAT SELLS!
It's the smell of a prime aged-Angus been steak sizzling on the BBQ, intoxicating aromas waifting in the air . . . the anticipation of the juice flowing upon first slice, the perfection of medium rare tenderness, glistening garlic butter and the savory deliciousness you can only get by having some. . . aaaah!
Hungry yet?
It’s the tang in the cheese, the crunch in the cracker, the whiff of the coffee and the pucker in the pickle. It’s the picture on the TV set, not the story of the transistors. It’s the bubble in the champagne, and the foamy head on the beer, the tinkling of ice cubes in the tall glass of lemonade.
Sizzle is something that moves the hearts of people, which is closer to the wallet than the brain; then the heart moves the brain. Cha-ching!
BUT: You must sell yourself first – if they don’t like you, no matter what, they won’t buy.