Don't Sell the Product… Sell the End Result!!
When you sell a product, you are selling the physical item itself. However, when you sell a result, you are selling the outcome that the product can achieve. This is a much more powerful way to sell because it focuses on the customer's needs and wants.
For example, let's say you are selling a new type of vacuum cleaner. Instead of talking about the features of the vacuum cleaner, you could focus on the results that it can achieve. For example, you could say that the vacuum cleaner can clean your carpets better than any other vacuum cleaner on the market. You could also say that the vacuum cleaner is so easy to use that even a child could use it.
By focusing on the results, you are more likely to get the customer's attention and interest. You are also more likely to make a sale because the customer will be able to see how the product can benefit them.
Here are some tips for selling results:
Focus on the customer's needs and wants.
What are they trying to achieve? What are their pain points?
Quantify the results.
How much money will the customer save? How much time will they save? How much stress will they reduce?
Use testimonials and case studies.
Let other customers tell your story.
Offer a money-back guarantee.
This will give the customer peace of mind and encourage them to take a risk on your product.
Selling results is a powerful way to sell. By focusing on the customer's needs and wants, you can create a compelling sales message that will get results.
Here is an example of how to sell an Hippo orthopaedic mattress using the above tips:
Focus on the customer's needs and wants.
People who are looking for an orthopaedic mattress are typically looking for a mattress that will provide them with support and comfort. They may also be looking for a mattress that can help to improve their sleep quality.
*Quantify the results.
领英推荐
A Hippo orthopaedic mattress can provide a number of benefits, including:
* Improved spinal alignment
* Reduced pain
* Improved sleep quality
* Increased energy levels
* Reduced stress levels
Use testimonials and case studies.
Let other customers tell your story. For example, you could say, "I used to have terrible back pain, but since I started sleeping on a Hippo orthopaedic mattress, my pain has gone away."
Offer a money-back guarantee.
This will give the customer peace of mind and encourage them to take a risk on your product.
Here is an example of a sales message that you could use to sell an orthopaedic mattress:
Are you tired of waking up with back pain?
Do you have trouble falling asleep or staying asleep?
If so, then you need a Hippo orthopaedic mattress. The Hippo orthopaedic mattress is designed to provide your spine with the support it needs to stay aligned throughout the night. This can help to reduce pain, improve sleep quality, and increase your energy levels.
We offer a wide variety of Hippo orthopaedic mattresses to choose from, so you can find the perfect one for your needs. Our mattresses are made with high-quality materials and construction, so you can be sure that they will last for years. We also offer a money-back guarantee, so you can try out our mattresses risk-free.
If you're ready to start sleeping better, then order your Hippo orthopaedic mattress today!"