Don't Sell to Me

None of us wants to be sold to on LinkedIn. We have a fierce aversion to it. It's insulting on a professional platform.?

Not in the newsfeed. Not in the DMs (Direct Messages). Not in the Groups. Not on the Company Pages.

We DON'T want to be SOLD to on LinkedIn.

90% of active viewers scroll by ads

47% of viewers block ads

Email marketing is super challenging also. Attorneys, Financial Professionals, and many others have super-high email security.?

Anything that is bulk mailed, has an attachment, video, or links - is unlikely to squeeze by security parameters and spam blockers.

So, how do you reach potential clients??

Organic Reach for Content?is still the best way to stay Top of Mind on LinkedIn.?

If you only post once a week, make sure it is something of high value and always be thinking about?what is the next step you want readers to take??Visit the website, download a guide, signup for your newsletter, or connect with you on LinkedIn...?

If you are posting more often, 3Xs or 5Xs/week, provide a mix of content. Something peripheral to your services, inspirational or motivational material that reveals your personality and values, once a month something more personal that relates back to business, educational posts, polls, a podcast you guested on, resources, checklists, a video... Vary your CTAs (Call to Action)?You don't need one on every post.?

A great content strategy is easy to execute, consistent, drives traffic through your client journey, provides great value, entertains, and motivates people to action.?

When you connect with someone new on LinkedIn, for the first 2 weeks, they receive a notification whenever you post. LinkedIn prompts them to learn more about you.?

And, it's still the best bang for your Bennys.??If you have a ready source of content and?want to discuss this , let's. It's a long-term strategy that yields excellent results with potential clients and referral partners.?

Email marketing?is still one of the most effective strategies for small businesses and solopreneurs to grow their brand, increase customer engagement, and drive sales -?In spite of all the pitfalls I mentioned earlier.?

If you have a list, (I started with 52 people) and have a content source (blog, podcast, white papers, case studies, etc.) why aren't you sharing it?

Build your community. There are many free and low-cost options - MailChimp, Active Campaign, Constant Contact, and many more.?

There are no advertising fees, printing expenses, or media space costs, email marketing is a low-cost, high-impact marketing tool with an expansive reach.

Newsletters are a fantastic way to stay Top of Mind. It is another?Long Game?strategy and so cost-effective.

If you've been on this newsletter for a while, you know how I feel about Snoop Dog's ability to create an?experience?for his audience. It's not marketing in the traditional sense. You participate. He's a merchandising genius.?

He's created a whole insider, members-only experience around?19 Crimes ?. The wine isn't impressive. But the experience is. People want to be a part of something.?

Content Strategy and Email Marketing are 2 super effective cost-efficient ways to stay in touch with clients, former clients, potential clients and referral partners. They are long-haul strategies and absolutely depend on quality, not quantity.

What does your Client's Journey look like? Do you have a comprehensive, easy-to-take-the-next-step PLAN?

Have a Bonny St. Patty's Day! ????????????

Angela

P.S. - So GLAD the QB drama in Green Bay is over. Make room for LOVE?

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Want to discuss your Content or Email Marketing Strategy??

?Schedule a?Virtual Coffee Chat? here!????

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My friend and colleague,?Mike Doherty ?and I started a weekly podcast! Badass Marketing. Here is the first edition The topic is ChatGPT. A new episode is posted on LinkedIn each Tuesday!?2nd Edition is Word of Mouth Marketing

#EmailMarketing #ContentStrategy #SmallBusinessDevelopment

Angela calls herself The “Accidental Entrepreneur,” having moved to the San Francisco Bay Area with her shiny new MBA and dreams of being a CMO. Instead, she started her own business - sharing her expertise in Business Development, Professional Branding, Visibility & Optimization on LinkedIn. Without a website, she built her entire vibrant business using free LinkedIn! She is a former High School Rodeo Champion and lives in Marin where the hiking and the weather are fabulous. Being from Wisconsin, she is a diehard Packer Fan and proud shareholder. Make room for LOVE10.