DON'T REINVENT THE WHEEL

If you’re ready for some help to identify and implement other growth strategies to increase your clients, profits, and time off, then join my online workshop on Profitable Practice Growth Secrets. This online session is complimentary for the owners of small law firms, sole practitioners, and consultant lawyers growing their own practice - apply for your complimentary ticket now.If you find constantly creating ‘content’ for your law firm’s newsletter, social media accounts, website articles, and marketing emails exhausting, you aren’t alone.

I hear this from lawyers all the time.

And I experienced it myself when I first started creating content.

Being on a ‘content treadmill’ meant I constantly felt under pressure, and the more pressure I felt the less clear my head was for creating content, so the less I was able to create.

Avoiding this frustration was a key driver for me to create a ‘Consistent Content Machine’ for my Profitable Practice law firm clients.

When you have a Consistent Content Machine you don’t have to spend time every week or month wondering what to write. You know in advance exactly what content you need to create each month and you have simple and effective tools to help you do so quickly. Which is important, because you didn’t become a lawyer to spend your time and effort writing ‘articles’, did you?

There are 4 key parts to the Consistent Content Machine, all of which are important. But perhaps the most ‘heartening’ part is the 'Slice and Dice' Re-Purposing Strategy?which means you don’t always have to create new content.

When it comes to creating client-attracting content, instead of reinventing the wheel you just need to reinvent the angle.

This enables you to re-use content you already have (website articles, seminar content, videos, guides or reports) to quickly create new content.

For example, if you already have content about mistakes to avoid when selling?your business, you could now switch the angle and make it about common pitfalls when buying?a business.

Or if you've presented a seminar on '5 reasons why you need a Lasting Power of Attorney in addition to a will', you could turn this into a written article covering which of those reasons you think is the most important (or even create a series of 5 articles, each covering one of the reasons).

Take action

Provided your previous content follows good ‘Education-Based Marketing’ principles it’s worth re-using and re-purposing it multiple times.

Don’t reinvent the wheel, just reinvent the angle.

If you’re ready for some help to identify and implement other growth strategies to increase your clients, profits, and time off, join me for my online workshop on Profitable Practice Growth Secrets. This online session is complimentary for the owners of small law firms, sole practitioners, and consultant lawyers growing their own practice - apply for your complimentary ticket now.