Don’t put all your eggs in one social basket
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??What The TikTok Ban Means For Your Business
The moral of the impending TikTok ban in the US? Don’t put all your eggs in one social basket.
The TikTok ban is a timely reminder of the volatility of social - it’s not just bans, accounts can be hacked, deleted, or compromised. Platforms can suddenly change beyond recognition, and in the blink of an eye, stop aligning with brand or business needs. All the while, new social media platforms, such as Bluesky and RedNote, are being launched.
What does proactivity look like when the only certainty is uncertainty? In social, three things matter most: diversifying platforms; auditing exposure; and adjusting content strategy.
- Mary Jo (MJ) Behrman Head of Marketing and Customer Lifecycle at Designit
??Bank launches first automated 1p savings challenge
New Year means resolutions- be it Dry January, fitness challenges, or financial wellness. Monzo’s automated 1p savings challenge is a great and simple way to get fiscally fit for 2025.
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The year-long challenge works by saving 1p on the first day, then 2p on the second day, 3p on the third day, and so on. At the end of the year, you'll have saved a cool ￡667.95. It's a simple idea that turns small changes into smart savings. People can track the progress of their savings and also have the option to take a break at any time and catch up on missed days. Some resolutions might be daunting, but this penny challenge is the easy financial workout we all need.
- Zoe Bishop Chief Marketing Officer at Designit
??Sonos CEO Leaving After Botched App Revamp Led to Customer Revolt
?An app revamp that doesn’t hit the mark with users? We shouldn’t be surprised now, and the Sonos news is a very typical story of reduced user research and testing, cataloguing critical features and “simplifying” for the sake of pushing a new modern design, but not accounting for functionality first - aka rushing to a release.
?Deprioritising user research is a false economy - brands should be investing in understanding their customers, saving themselves both financially and reputationally further down the line. If they don’t, we’re just going to see more of these stories.
- Christine Bourdon Head of Design & Creative at Designit, Managing Director
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In the meantime, check out some of our top stories:
2025 Customer Experience Predictions: Adaptive Personalisation, Proactive Solutions & Trust-Driven Design || The power of lifestyle choices in shaping a sustainable future || Breaking free from the algorithm: How brands can win back consumers through creativity || How to reimagine mobility in a world obsessed with cars || Design the future: An interview with Anita Gorgin, Global Marketing Strategy Manager at Lufthansa Group || A future shaped by accessibility-first design || Design the future: An interview with Anna Bracht, Brand Strategist at Lufthansa Group