Don't Be "That" Person
Danny Bermant
I help coaches and consultants attract their ideal clients through joint venture partnerships
In this Edition
1. How to attract new JV partners without being sleazy
2. Don't like promoting other people? There are lots of other ways to JV
Don't Be "That" Person
Have you ever received a connection request on LinkedIn (or Facebook, Instagram, or wherever you spend time), and the moment you accepted they tried to sell you their stuff?
My guess is you have. We all have.
It's annoying, isn't it?
Nobody likes being sold to, especially when the seller doesn't take the time to find out if you even have the problem they solve, if you're open to hearing a solution, let alone ready to buy.
The problem is that that approach breaks trust immediately, and we all know that trust is hard to recover.
If you've experienced being sold to like that, I feel you ??
If you know that's not the way to go but aren't sure what to do instead, or maybe you've been that person yourself - perhaps because you didn't know how else to connect with strangers online, or you followed someone's advice even if it didn't feel right to you - I'm inviting you to check out the?
CONNECT & CONVERT Mini Audio Summit that my friend Anke Herrmann is hosting, this week, from November 6th to November 12th.
A small group of speakers will share their best strategies to help you connect with your audience and turn strangers online into friends, without sleazy tactics nobody feels good about.
So, what's a Mini Audio Summit?
Well, it's like any other summit, just without overwhelm, artificial urgency, or upsells.
Over the whole of this week, a small group of experts are sharing their wisdom and practical tips to help you connect with potential clients online.
What you'll learn during the mini-summit can be implemented with what you have right now, even if you're just starting out building your business.
And it's delivered in AUDIO format, so you can listen on the go - out on a walk, in the car, doing the dishes, or wherever you love listening to music or podcasts.
I am one of the featured speakers, and I will be sharing how to attract your ideal clients through joint venture partnerships.
领英推荐
I look forward to seeing you there!
Don't Want to Promote Other People to Your Audience? There Are Lots of Other Ways to JV
In last week's newsletter , I described a meeting I had with a potential client who wanted to attract more subscribers to her membership program. As she had a decent sized audience, I suggested there might be complimentary businesses who she could run a cross promotion with i.e. she tells her audience about their program, and they tell their audience about hers.??
However, she was adamant that she didn't want to promote to anyone.?She didn't feel her audience would respond well to a cross promotion. And Whilst I understood how she felt, I disagreed, and I explained why .
This week, I want to say something else:
There are lots of ways to set up Joint Ventures that don't involve cross promotion.
Cross promotion simply doesn't work for everyone.
Not everyone has an email list, or if they do, it may not be a large enough list to make a meaningful difference in a cross promotion.
In fact, in some cases you might benefit more from referring invidual clients to each other, especially where you are working with a relatively small number of clients and offering a high ticket program.
In fact there are lots of ways to collaborate that don't involve direct promotion, from jointly hosting a live event, to hosting each other on a podcast.
I recently discussed this this topic with Jackie Harman, Director of Content & Business Development at Learning Revolution.
Learning Revolution helps experts – consultants, coaches, authors, speaker, trainers – discover better ways to scale, monetize, and achieve greater impact with their expertise. And a major way that their clients scale is through joint ventures.
In my conversation with Jackie, we discuss exactly what a joint venture is (and isn't!) to help you better determine if JV partnerships are right for you.
Great reminder! It's important to focus on building relationships before making a sale. People are more likely to buy from someone they like and trust.