Don’t Overpay for Low-Quality Leads
Chris Russell
CEO/Broker/Owner of Plum Tree Realty / Partner - Plum Tree Home Mortgage
Are Zillow leads worth your investment dollars? Over the past five years, there has been an 800% increase in the number of internet leads. The problem? There aren’t eight times as many buyers. Not only has the quality of online leads decreased, but they’re also more expensive. Today I’ll discuss what I learned after speaking with a Zillow sales representative and explore if it's still a good idea to invest in Zillow leads.