Dont Be a Mug, Get Them Printed!
Print is certainly not dead, and what better way to bring your marketing campaigns back to life than offering your clients, prospective customers and even internal staff members something that shows off your brand whilst giving your company a quirky edge against the competition.
The ideas we can provide to you at Mainstream Print are endless. We are happy to provide free consultations, follow up free quotations and after care following your project with us. We know better than anyone that not all companies’ needs and wants fit into the same bracket and that’s why we will discuss all avenues personally, offering you bespoke ideas and innovative concepts that will be result in producing the perfect branded items to make your business shine!
Promotional gifts can invoke a sense brand loyalty - A study shows that at an exhibition, people are much more likely to visit a stand and listen to a pitch if a promotional item is involved. Giving a gift to your potential customer is a great way to start a conversation that could lead to communication and ultimately a sale. Another study has shown that giving a gift to your customer increases chances of your customer choosing you over your competitors by invoking a sense of brand loyalty. Why not give them something they can use daily, for example a branded memory stick to store their business files whilst advertising your company!
Showing commitment to existing customers leads to strong customer retention - Providing existing customers with personalised, tangible products is a very effective way to keep them interested in your brand. Why not mix it up? Think outside the box and offer something that gives your brand individuality and style! How about a boxed craft beer selection or a nice bottle of wine in a branded engraved box to keep and reuse!
Having a good relationship with your customers pays in the long run - Building strong relationships can be done by having frequent giveaway competitions on social media such as branded gifts or tickets to events. Why not promote your brand at the same time? Silly question. This is a form of long lasting advertising and brand recognition that is useful to the end user too! Why not relate the product to the recent campaign – for example if it’s for tickets to a golf event, why not brand a double sided golf umbrella, to use throughout the course!
Using promotional products to make customers passionate about you - By using your promotional gifts in day to day life will subtly endorse your services by all users of the product. Not only this, but it advertises beyond the user themselves. For example, if you were to use branded pens in your marketing campaign, that pen could be taken to meeting after meeting constantly being seen by the decision makers at a wide variety of companies and sectors. What could be better?
Reward your customers and build relationships with your clients by using promotional merchandis - Gifting a promotional product shows that you are a distinctive and attractive brand which benefits your brand identity. Consumers will turn into a fan base once you show them the recognition and respect they deserve. Why not really push the boat out with a branded personalised hamper of goodies to your clients? They are sure to come back wanting more!
Advertising using promotional merchandise is a cost-effective marketing strategy - Branded Merchandise has a lower cost per impression compared to conventional forms of advertising such as newspaper, TV and magazine advertisements. They are in fact 66% more cost effective per impression than conventional forms of advertising. Why not give your clients and prospective branded notebooks or folders, to use in the office whilst displaying your brand clearly?
How can promotional products generate sales and increase leads? -When a promotional product has a call to action such as go on a website or call up a number for some information it has a higher success rate than conventional forms of advertising such as TV and radio. A great way to show this off is through items such as stress balls, lanyards and key rings.
Mainstream print have built an extremely well received portfolio of a wide range of printed merchandise ideas. We can’t wait to hear from you and see how we can help. If you would like a FREE brochure sent in the post, drop me a PM and I will look forward to discussing your future campaigns too!
