Don't Miss Out on Matching Gift Donations!

By: Nicole Riley?

According to not-for-profit consultant Double the Donation, almost 65% of U.S. companies offer matching gift programs to help boost their employees’ charitable giving power. Sadly, billions of dollars in corporate matching gift funds go unclaimed every year. If your not-for-profit isn’t actively pursuing these gifts, you may be leaving them on the table.?

Participating Employers

Most matching programs are managed by HR departments, which provide employees with matching gift forms. Typically, the employer sends the completed forms, along with the matched donations, to the charity the employee has chosen. Dollar-for-dollar matching is most common among participating businesses, but some companies offer more, others less. Many employers match donations to any not-for-profit, but some are more restrictive.?

To encourage increased matching gifts, draw up a list of employers in your area that offer matching. Typically, you can find this information in annual reports, on company websites or by calling companies’ HR, PR or community relations departments. If a company operates a foundation, its matching program may run through that entity.?

Once you have a comprehensive and accurate list, post it on your website’s donation page. Also use the list to reach out to existing donors you know work for those companies. All of your not-for-profit’s solicitations should encourage supporters to check with their employers about the availability of matching.?

Want more insights, solutions and tips for unclaimed gifts or encouraging donors? Check out the full blog post on our website: www.PKFTexas.com/Insights.?