Don't miss out on these Google Ads trends that you need to pay attention to in 2023!

Google is always updating its ranking algorithm, which can be a cause for concern for SEO practitioners. Even a small change can significantly impact traffic volumes. However, it's important to remember that Google's updates to its advertising platform are meant to empower users, not penalize them. In fact, Google wants users to spend more on their ad network because that's how the company makes money.

If you want to stay ahead of the competition, it's crucial to pay attention to the latest Google Ads trends. In this article, we'll delve into the changes that Google has made to its advertising platform, what they mean for you, and how you can use them to acquire customers more effectively. Don't fall behind – stay on top of these trends and start using them to your advantage as soon as possible.

Exploring the Latest Innovation in Google Advertising: Performance Max Campaigns

Performance Max campaigns are a new type of fully automated advertising experience offered by Google that allows for minimal human input. Advertisers only need to provide the campaign goal, ad creatives, budget, bidding, location, language, and ad scheduling. Performance Max campaigns use real-time optimization and Audience Signals to increase the reach and conversion value for advertisers beyond traditional keyword-based search campaigns and allow for advertising on all of Google's channels, including YouTube, Display, Search, Discover, Gmail, and Maps.

Performance Max campaigns are a new campaign type from Google that allows for fully automated advertising with little input from the advertiser. They aim to simplify the optimization process through real-time optimization and the use of Audience Signals, allowing advertisers to reach their conversion goals and increase their reach and conversion value. Performance Max campaigns are still new and it is uncertain how they will compare to human-run campaigns, but they are expected to have a significant impact on the advertising landscape in the future.

Exploring the Latest Local Advertising Formats: How to Utilize Them for Your Business

Local businesses have long used Google Ads campaigns to attract more customers to their stores. Previously, these campaigns were based on search queries such as "Joe's Pizza" or "best pizza in Los Angeles." However, in the past year, Google has introduced three new ways for businesses to promote themselves on Google Maps, the most popular navigation app for smartphones.

Auto-Suggest Ads: which show a store in the auto-suggest results when a user searches for a business in their location, and "promoted pins," which highlight a business's location on the map. Additionally, Google has introduced "Local Campaigns," a new format that allows businesses to target customers within a certain radius of their location. These new features give businesses more options for reaching potential customers and increasing foot traffic to their stores.

Navigational Ads: Ads that are displayed on Maps results based on the user's location as they navigate near a promoted business, even if they were not searching for that specific location.

Similar Places Ads: Ads for businesses similar to the one being searched for by the user will appear in their Maps search results based on their location. For example: If a user is searching for a coffee shop on Maps and sees an ad for a nearby cafe, they may choose to visit that cafe instead, even if they were initially looking for a different type of business.

Local businesses can greatly benefit from these three new options, as they make it easy to highlight their stores in a context where users are highly motivated to take action, especially with "Auto-suggest" and "Similar places" ads.

Google has introduced local inventory ads, which enable businesses to sell products locally through the Google Shopping network using options such as "in-store pickup today," "pick up later," and "curbside pickup." These ads can be created directly through a Shopping campaign. Research shows that 76% of users who perform a local search visit a related store within a day, and 28% make a purchase. Therefore, implementing these new local ads can significantly enhance the effectiveness of local campaigns.

Google has recently introduced new features to its advertising platform, including Performance Max campaigns, which allow for fully automated advertising experiences with minimal input from advertisers, and three new local campaign formats: Auto-suggest ads, navigational ads, and similar places ads. In addition, Google has added local inventory ads, which allow businesses to sell products locally through the Shopping network, in an effort to improve the effectiveness of local campaigns. These changes aim to empower advertisers and simplify the optimization process, allowing for more targeted and successful advertising efforts.