Don't Miss Out! 8 Reasons You Should Advertise on the new Microsoft Bing

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Thanks for joining in.

As the digital marketing landscape continues to evolve, businesses must stay nimble and leverage every available avenue to reach their target audience effectively. One platform that holds immense potential and often goes overlooked is Microsoft Ads (otherwise known as ‘Bing’).

In this month’s newsletter, we'll delve into eight compelling reasons why you should seriously consider incorporating Microsoft Ads into your marketing strategy. You can also register for our upcoming webinar?where we'll explain how to harness the power of the new Bing for your search marketing campaigns.

Listen in?

We all know that Google dominates the search marketplace, with over 90% market share. So you may be wondering what the benefits of advertising on Bing are…

The ‘New Bing’ has created a lot of excitement recently. Within one month of their AI features being released, a total of 45M chats have taken place on the platform, with one-third of preview users being brand new to Bing, proving it to be a really good time to hop on the Microsoft bandwagon and join them on the journey.

Here are 8 more reasons you should consider employing Microsoft Ads in your marketing strategy:

1.???Reach customers that can’t be reached through Google Ads.

Although Google has an average 86–96% market share worldwide, Microsoft Ads reach 63 million searchers that can’t be reached through Google Ads.?Statista?states that Bing’s audience consists primarily of individuals aged 45 to 54 with an income exceeding ￡100,000.

2.???Access to the Microsoft Search Network

The Microsoft Search Network is growing rapidly. There are approximately?1.2 billion unique monthly users?globally, and almost 620 million monthly searches conducted through the Bing Network from the UK alone.

3.???The Bing Network is bigger than you think

Not only does Microsoft Ads own Bing, Yahoo, AOL, MSN, but it also generates search results for Amazon’s Kindle, Apple’s Siri, Microsoft’s Cortana and is the default search engine for all Microsoft PCs. This means your ads will be displayed across multiple sites and their associated partners.

4.???Lower competition

Although Microsoft Ads has a smaller audience segment than Google, there are much fewer active advertisers, which means it is easier to dominate the platform. As a result of low competition, you are more likely to achieve a higher ad position in the search results and reach more customers.

5.?Higher click-through rates

As there are fewer advertisers on Bing, users are more likely to click on the ads than searchers using other search engines. According to a?Wordstream study, Bing Shopping ads have a 45% higher CTR than Google Shopping ads. The average click-through rate for Bing Ads is 1.25%, while it’s only 0.86% for Google Ads.

6.?Lower cost-per-click and larger return on investment.

Although Microsoft has a smaller audience than Google, the average bid can be around?42% less than Google Ads. In spite of this, Bing ads still produce good conversion rates, resulting in a higher ROI.

At LOCALiQ our platform offers flexible search ad management across Google, and Microsoft so that marketing systems work in tandem, deriving better business outcomes and results! You can learn all about our SEO services and Client Centre on our website.

7.???Enhance ads with Microsoft’s?ad extensions?and?automated extensions

Ad extensions are additional assets that appear under your search ad which provide additional information to your viewers such as your business address, phone number, etc. Microsoft Advertising allows you to add image and social extensions, including your company’s Facebook, Instagram, and Twitter accounts, to help your audience engage directly with your brand. You can manually add the extensions to your ads yourself or use automated extensions which require no action on your end.

8.???Import campaigns directly from Google Ads

While many marketers view Google and Microsoft as competitors, they work well together. Another useful feature of Microsoft’s Advertising is its ability to import campaigns directly from Google Ads. This means if you are already advertising on Google, you can easily expand your advertising reach by running the same ads through Bing.

Learn how to?import Google Ads campaigns to Microsoft Advertising here.

Want to create your first ad on Bing??Follow the step-by-step guide on the LOCALiQ blog.

Tune?in

Now that we have established that Bing is an investment-worthy platform, are you ready to get started? Join us as we reveal how to harness the full potential of New Bing's AI features, in our upcoming webinar, "AI in Marketing: What Your Business Needs to Know About New Bing", on Thursday 7th September at 12:00pm. ?

In this live webinar, we will delve into the transformative power of artificial intelligence and its impact on the marketing landscape, specifically focusing on the cutting-edge capabilities of the revamped new Bing. Learn how AI-driven insights can unlock unparalleled opportunities for targeting, personalisation, and customer engagement.

Don't miss this chance to revolutionise your marketing approach – Click below to sign up and join the webinar live?on?Thursday 7th September, or?watch free at a later date here.

Dig in

At LOCALiQ we are developing our second State of Digital Marketing Report to help businesses like yours shape their marketing strategy for 2024.

We're looking to explore which channels marketers are prioritising in 2023, where they are allocating their budgets and much more.

But, we need your help… Join 100’s of SMB’s and have your say!??

Click below to get started!

? The survey closing date is 30th September 2023.

Thank you in advance, we really appreciate your time and are looking forward to uncovering valuable industry insights.

See you next month!

The LOCALiQ team

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