Don't miss: 3 Learnings for Communication Specialists

Yay - we won the UFI, The Global Association of the Exhibition Industry Marketing Award for our communication for ISPO Munich online! Aleksandra Solda-Zaccaro, Daniel Keppler and, I presented the jury 7 and a half learnings at the final. Guess what? I tell you 3 of them and the communicational impact of the online trade show:

1. *The last mile counts.* This means that your event ticket sale does not stop with the 1st day of the show. There is a lot of potential in selling tickets during the show (ISPO Munich online lasted 5 days). So go on with pushing meaningful content.

2. *There is a relationship between content and sales.* You can easily use your content platforms and channels (in our case especially ISPO.com) to upsell your sales packages. In the end, your customer and you will profit in reach and relevance by joining forces. Therefore, you have to provide your customer the chance to tell their messages on your channels. In the same step, you have to assure that this is done in a way that it counts for your readers and followers.

3. *Pitch your content, not the show*. This has a special meaning for everything that runs virtual and especially regarding journalists. As nobody can have a beer at the virtual part of a show, you have to deliver speakers with takeaways and meaningful content. And in the forefront, you have to communicate crystal clear what kind of added value every participant has to expect. And I'm sure then there an also plenty of stories for the participating journalist. But at the moment especially the journalists often don't have virtual events on their agenda. So grab your phone receiver, give them a call and pitch your stories.

Here you can see the outcome for ISPO Munich Online:

Well, you could say, all the virtual stuff will soon be replaced by physical events so this is not so important. Then I'd say: Yes, I guess that real events will be back in Autumn (i.e. OutDoor by ISPO!) and, I'm really looking forward to that - but everything will stay hybrid so the learnings are not only for now. I think they will last.

And in case you read until here and want to know more about the other 3 and a half learnings - just contact me.

Shoutouts and a big thank you to the rest of the core team (and many many more) that learned the learnings with us: Thomas Camsky, Silvia Ludwig, Andreas Ehrnthaller, and, Barbara Kals.