Don’t make it about money!
Help people - and money will follow
What is the most powerful motivation behind sales?
I would say: your love of a happy customer.
Or even better, a returning customer!
And to top it off: a returning customer who refers you to a friend. Doesn’t get better than that.
Now a customer who doesn’t pay is not a customer. And once money pours in, you will enjoy that. A lot. Aaaa lot lot. Go for the money, you deserve it!
However, an underestimated reward of a deal is not the money, but the customer’s trust in you and the fact that it validates your work. It makes things real. When someone pays, it means you really did a thing.
Money that you earned by convincing someone with your own words feels like a superpower, as if you had just grown ten inches higher plus wings plus X-Ray vision.
As I learned during my “street fighter” years (as a fundraiser for NGOs on the streets of Berlin): anyone will sign a petition to save the rainforest. No problem. Because a signature costs them nothing. You are even doing them a favor! They feel like they just did a good deed. And no commitment needed. The real challenge, however, is to recruit paying members for a charity. Money talks.
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So if you find a paying customer, you have really made someone believe in you and your product because money can’t be faked.
However, chasing money as a self-purpose can wear off. It becomes hollow.
Explore the love for a happy customer and money will follow.
A bit of daily encouragement
Over 24 days, I'm sharing 24 tips that helped me on my sales journey:
They are taken from my book?Sales Without Shame.
Follow me on LinkedIn or Twitter for more, and?sign up to my newsletter?to get all 24 tips in a single email when they are out.
And by the way, I'd love to hear from you! Tell me about your sales journey. No strings attached. My next personal challenge is: meeting more people, breaking the ice, exchanging our stories. So get in touch via PM any time.