Don't Lose The Human Touch!

Scaling conversations online without losing the human element is a challenge many businesses face.

The reality is, even in a tech-driven world, personal connection is still what resonates most. That’s why it’s essential to integrate tools that maintain the human touch while scaling your digital interactions.

Ash Murphy, founder of Harbour Creative, is sharing his expertise on how to keep that balance, with insights on video communication and powerful tools that help bring your personality front and centre.

QUESTION

How do you scale the conversations you have online, without losing the human touch?

FACT

The best interface is your “face.”

We are hardwired for face-to-face contact. It’s a fundamental part of what makes us human and what stimulates our brain the most. When it comes to how we interact online using just text or imagery, all the nuances and subtle, yet delicate, aspects of communication are missed. Did you know that an astounding 55% of communication is nonverbal (body language), 38% is vocal (tone), and only 7% is the words spoken?

TIP

People on average are 1.5 times more likely to stay on your website when a video is incorporated.

With modern attention spans being continuously stretched, people are more likely to engage, and remain engaged, when a video is embedded on your website. Consider having a video that frames your customer’s largest pain point while providing value and understanding in response to how your product or service alleviates this. Displaying that human touch can make all the difference in the delivery.

TOOL

VideoAsk is an amazing tool that allows your face, expressions, and qualities to really shine through on video. It drives and automates the conversations you have online in the most engaging format possible. What makes this application unique is the addition of various call-to-action options that are embedded on the video itself. Think of it like a ‘choose your own adventure book’ for your customers, only in a more interactive and dynamic digital format. Simply adding a call to action on a video can increase clicks by 380%.

Connecting VideoAsk with an automation tool like Make.com can link all the responses to your CRM, prepare automated quotes, and drive a wide range of other use cases, customised to your business.

ACTION

Keen to significantly enhance the conversion rates for your website or service by implementing VideoAsk with AI-enabled automations? Connect with Ash Murphy on LinkedIn to enquire further. If you’re not keen on being in front of the camera, Ash has access to some of New Zealand’s top professional creators who can act as your brand's spokesperson!

CONNECT WITH ASH MURPHY