Don’t limit your thinking with a premature Lean Startup hypothesis.
Lean Startup is a powerful approach for quickly testing assumptions and minimum viable products. But B2B customers can articulate their needs in amazing detail—if you know how to ask. If you start with your ideas, instead of diverging to all customer outcomes, you may be converging prematurely and limiting your possibilities.
More in white paper, Lean Startup for B2B (page 2).
Join Dan each Friday as he challenges today’s B2B innovation norms, at https://awkwardrealities.theaiminstitute.com.
Founder, AIM Institute | We'll train you in the world's leading B2B VOC, for exciting new products that drive your organic growth
8 年Yep, in the right situations, Lean Startup has a lot to offer. We just have to carefully think about the pros and cons of any "popular" tool before we use it for OUR job. I once heard an aircraft engine producer say, "Our customers aren't too interested in minimally-viable jet aircraft engines." To your point, a good rule of thumb for most B2B is to BEGIN with intelligent conversations that the customer leads... and LATER show them concepts, prototypes and MVPs.