Don't be Like Southwest Airlines

What do Southwest Airlines and your accidental GTM data architecture have in common?

A point-to-point approach

Like Southwest, your point-to-point approach (e.g. directly connecting your CRM to your ERP or data warehouse), worked fine when your GTM requirements were simple. But things aren’t simple anymore.

You have more systems, more requests for customer data and an unmanaged mess of connections holding everything together.

For Southwest, a winter storm disrupted seemingly every node in their US network and forced them to delay or cancel 10x more flights than their competitors.

A legacy routing and scheduling software then compounded the problem.

What made their competitors more resilient??

A hub-and-spoke approach

Other major airlines recovered because they operate from major hubs that allow them to service customers efficiently. In short, they matched available planes and flight crew with passengers faster.

Most SaaS companies are in the middle of a winter storm. Yet few are built with an approach to customer data that can weather it.

As it relates to your customer data, a hub-and-spoke approach has clear benefits:

• Reduce complexity: Connecting 10 systems in a point-to-point approach requires 45 connections, while connecting data via a central hub requires only 9.
• Increase data accuracy: A hub allows for the definition and governance of a master/golden record for your contacts, accounts, etc.
• Distribute truth: Unlike a data warehouse, a data hub with spokes is intended to receive and send data — a literal silo-breaker.
• Less maintenance, better visibility, lower cost… it all adds up.

Powered by our patented multi-directional sync engine, Syncari was designed to deliver the data hub that keeps up with your business.

Watch how Conga built a resilient data hub to seamlessly coordinate multiple business units.

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Syncari Cocktail Hour, Hosted by Postal.io

3pm-4pm PT January 23, 2023?

Join Syncari for our first ever cocktail making class. Learn how to make three types of cocktails with a professional bartender. Learn a bit about our hub-and-spoke approach to customer data too.

Register by January 11 at 9pm PT in order to get your free cocktail kit in time, courtesy of Syncari.

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Cheers,

Evan Dunn