Don't Let Your Competitors Steal Your Market Share: Microsoft Inspire 2023 Will Give B2B Tech Founders the Edge They Need to Stay on Top!

Can you believe it? MS Inspire 2023 is already here! I'm thrilled to announce that this year marks my 15th year of participation, making me a seasoned veteran in navigating this exceptional event.

Reflecting on last year, I wrote an article titled 5 Ways Tech CEOs and their leadership can leverage Microsoft Inspire 2022 to accelerate profit, purpose and people development. I urged company leaders to get ready, and now I can proudly say that some of the ideas I shared resonated and yielded positive results. Of course, not every idea was a perfect fit, as we faced the challenges of a Double Winter, also known as an economic recession of the decade.

Navigating through such a tough year tested me intellectually, emotionally, and even spiritually. However, what I am truly grateful for is the incredible support system I have in my amazing family, friends, customers, partners, and community. Their unwavering support fuels me to give back each and every day.

As we embark on the journey of MS Inspire 2023, I find myself rethinking our GTM (Go-To-Market) approach in collaboration with Microsoft and their esteemed channel partners. Why? Because the macro signals have dramatically shifted, presenting us with new opportunities and challenges that we can't afford to ignore so I don't let our competitors steal our market share.

Let me explain:

In the wake of the pandemic and economic recession, every company, big or small, has been transformed into a tech company. The CEO and their leadership now view technology through a different lens. Selling subscriptions just won't cut it anymore. As a tech founder, you must navigate the macro trends and find the best solutions for your customers in this ever-evolving landscape. Get ready for the rollercoaster ride of a lifetime, akin to the exhilarating Viper Rollercoaster at Six Flags Magic Mountain. Brace yourself for the intensity and head-spinning challenges that lie ahead.

As we delve into these exciting times, there are four critical areas that demand our vigilance:

1. Workforce Shift - Adapt to the remote, hybrid, and collaborative nature of work. Embrace technologies that enable seamless collaboration and ensure your teams stay connected and productive, regardless of their physical location.
2. Do More For LESS - In the quest for efficiency, leverage SAAS Automations, Generative AI, and even make necessary job cuts to optimize costs. Finding ways to do more with less will help your company stay agile and competitive.
3. Digital-Led Sales - Embrace the power of marketplaces, digital marketing, and a programmatic approach. Position your business at the forefront of the digital landscape, capturing the attention and engagement of tech-savvy buyers who are increasingly reliant on online channels.
4. Cosell-Led Engagements - Shift your approach to a collaborative Go-To-Market (GTM) strategy, led by Cosell. Instead of relying solely on seller-driven engagements, team up with Microsoft to unlock new opportunities and drive meaningful impact. By joining forces through the MS Inspire platform, you can tap into their expertise and resources to elevate your business to new heights.

These are the driving forces that shape the future of technology and business. With Microsoft Inspire as our guiding light, we have the perfect platform to explore, learn, and connect with like-minded visionaries.

As we eagerly anticipate Microsoft Inspire 2023, it's crucial to examine the agenda and recent industry developments to draw insights on what we should expect from this highly anticipated event.

1. One of the key themes that will likely be emphasized at Microsoft Inspire 2023 is the transformation of the workforce. Leaders within the industry will validate this shift, highlighting the importance of strategies focused on the edge and devices, as well as substantial investments in AI. Additionally, we can anticipate discussions regarding the consolidation of organizations and the management of the partner ecosystem. These aspects reflect the growing need for adaptability and innovation in a rapidly evolving digital landscape.
2. Another focal point that Microsoft Inspire 2023 is likely to address is the call to "Do More for LESS." This theme suggests that participants can expect exciting announcements regarding co-pilot initiatives, AI roadmaps, and industry-specific solutions. The aim here is to empower organizations to achieve greater efficiency and effectiveness while minimizing costs. By showcasing how technology can enable businesses to do more with fewer resources, the event promises to deliver valuable insights and strategies for success.
3. In the realm of sales, Microsoft Inspire 2023 will likely shine a spotlight on digital-led strategies. Expect sessions dedicated to marketplaces, ISV business models, and investments in data protection and security. In the age of digital transformation, sales organizations must adapt to changing customer preferences and navigate the complexities of a Cloud marketplace. Microsoft Inspire 2023 is poised to equip attendees with the knowledge and tools needed to thrive in this digital-first era.
4. Last but not least, customer engagements will take center stage through Cosell-led GTM initiatives. These engagements will be fueled by marketing development funds and partner incentives. Attending Microsoft Inspire 2023 will provide partners with insights into how they can maximize these resources, collaborate effectively with Microsoft, and deliver exceptional value to customers. By aligning marketing efforts and providing incentives, Microsoft seeks to foster strong partnerships and drive joint success.

As an insightful voice in the tech industry, I rely on a combination of industry knowledge, market analysis, and astute observations to make bold predictions that inspire change.

To answer "What am I using to predict these bold statements?,"

As you peruse the session catalog, you may notice a trend - the majority of topics seem to center around AI, industry-specific solutions, working with marketplaces, partner incentives, and GTM strategies. While these topics are undoubtedly important, you may wonder about the reduced sessions devoted to diversity, equity, and inclusion (DEI) or leadership. It's important to acknowledge that while topics like AI and marketplaces are critical to innovation and success, a company's culture and leadership also play an integral role in achieving long-term success. Investing in DEI and leadership sessions not only benefits the company's bottom line but also cultivates a positive, inclusive work environment where employees feel valued and are encouraged to reach their full potential.

1. Microsoft Cloud Partner Program: The road ahead - We’re excited to share how—based on your feedback—we are continuing to deploy new offers to meet the unique needs of all partner types.
2. Partnering to power AI transformation with the Microsoft Cloud : AI is grabbing headlines and inspiring imaginations around the world with its potential to transform the world as we know it. With the Microsoft Cloud, organizations have a unique opportunity to amplify human ingenuity with a copilot for everyone, realize exponential value with the leading AI platform, and innovate confidently with a responsible AI partner.
3. Springboard customers into the era of AI with end-to-end security
4. Winning customers with industry specific solutions and AI
5. Accelerate customer success with partner incentives
6. Benefits of Going to Market in the Cloud with Microsoft Education ( i wish they had more sessions like this.)
7. Lead accessible digital transformation with a horizons strategy (ODBRK600)with Jenny Lay-Flurrie, Andrea Katsivelis, Neil Milliken (Atos), Kathy Ponting (WPP), and Gautam Rao (EY)
8. Fuel your growth with Microsoft Cloud for Nonprofit and AI (ODRBK206)?with Erin Burchfield and Chris Zimney
9. And yes, I also got lucky to facilitate a powerful session on Power partnerships: Maximizing profitability with co-sell GTM solutions (DIS126)?with Regina Johnson, Chaitra Vedullapalli (Women in Cloud), Eddie Bader (IAMCP), Anne Baker (Teradata), and Dexter Hardy (Ntegral Inc.)
10. Plus DEI, Sustainability & Leadership Sessions - thanks to Gena Goh , Leona Dotson , Regina N. Johnson and Steve DiMarco to ensure these sessions are still in the catalog. Leadership development is key for the overall success of business profitability and sustainability. They totally GET it!

Are you contemplating how to best prepare for the highly anticipated Microsoft Inspire 2023?

Allow me to share some compelling insights that will not only ignite your motivation but also inspire you to take action. Reflecting on the lessons learned from the market crash of 2018/2019, it's important to recognize that the current climate presents similar challenges, albeit potentially longer-lasting. This realization serves as the foundation for my approach, urging you to proactively navigate the complexities of this evolving landscape.

1. Get Serious: To successfully navigate these uncertain times, it is crucial to adopt a mindset of seriousness when it comes to your business and Microsoft partnership. This begins with your leadership, instilling a strong sense of commitment and investing the right resources and energy to forge a prosperous collaboration. Embracing new AI technologies and integrating them into your operations will empower you to achieve the coveted goal of doing more with less.
2. Get Smart: Now is not the time for complacency or indecision. It requires a concerted effort to deepen your understanding of open AI and ensure that every member of your organization is aligned and committed to your vision. This may even necessitate optimizing your team with the right talent, attracting those individuals who possess the skills and acumen to drive your vision forward. It's time to get smart and inspire smart people to join your ranks.
3. Get Going: The opportunities before you are abundant, with a multitude of investments and programs waiting to be leveraged. By taking small but consistent steps every day, you will find yourself among the top 1% of companies that achieve remarkable results, surpassing the dreams of many. Seize these opportunities and make 2023 a year of remarkable achievements.

In the dynamic landscape of 2023, it is crucial to determine where one's energy investments will yield the greatest returns. So, Where are we investing our energy in 2023?

1. AI-Driven Solution Development: To stay ahead of the curve, it is imperative to leverage the power of AI services to enhance and upgrade your SAAS solutions. By integrating AI technologies, we can unlock new possibilities, optimize performance, and provide unparalleled value to your customers. This investment in AI-driven solutions will position our organization as a leader in innovation, propelling you towards success.
2. Brand Building as a Cloud Brand: Forge a powerful alliance with Microsoft and their esteemed channel partners to embark on a transformative co-marketing journey. By joining forces, i believe we will stand out as cloud brand, harnessing the collective strength and reputation of your collaboration. This strategic brand building exercise will elevate our visibility and credibility, attracting customers and opportunities that might otherwise remain untapped.
3. Customer Demand Generation: Invest our energy in creating valuable content tailored to the needs of tech founders, alliance leaders, and CROs. By delivering insightful and actionable insights, we believe we will position ourself as a trusted thought leader, driving engagement and demand from these key stakeholders. Developing state-of-the-art cosell GTM solutions will not only differentiate our organization but also foster mutually beneficial partnerships that fuel growth.
4. Account-Based Marketing: Focus your resources and attention on a select few companies that align with our growth model. By adopting an account-based marketing strategy, we can tailor our efforts to meet the specific needs and preferences of these high-value accounts. This personalized approach will enable us to nurture relationships, unlock new opportunities, and achieve the ultimate outcome of sustained growth.

If these ideas resonate with you, I invite you to consider adopting them on your journey towards success. Should you require any assistance, we are excited to share the upcoming launch of our Cosell-Led GTM initiative, in collaboration with our valued partners.

Curious to know, how ready you and your business is?

Invest 15 minutes in taking Cloud Cosell Ready GTM assessment. It will help you see where you need to spend time, resources and energy.

I promise together can navigate the ever-changing landscape of the new world and unlock the limitless potential that lies within each of us.

At the core of our belief is the power of #collectiveaction. By working together, we can embrace a strategy that combines hard work and enjoyment, fueling our efforts to create the outcomes we all desire. Through this collective action, we have the opportunity to unlock the ultimate potential within ourselves and transform our lives in profound ways.

Now that you spent reading this long note, what should you do?

1. Attend Microsoft Inspire and attend minimum 3-5 sessions. And, don't forget to attend my session - Power partnerships: Maximizing profitability with co-sell GTM solutions (DIS126)?with Regina N. Johnson Johnson, Eddie Bader (IAMCP), Anne Baker (Teradata), and Dexter Hardy (Ntegral Inc.)
2. Read the most insightful article by Vince Menzione - What You Need to Know Before You Go to Microsoft Inspire?
3. Read 6 Steps to Craft a Successful Cosell Go-To-Marketing (GTM) Strategy with Microsoft and Take Cloud Cosell GTM assessment - Invest 15 minutes in taking Cloud Cosell Ready GTM assessment. It will help you see where you need to spend time, resources and energy.
4. Attend 10-Step Master Class on Microsoft Partner Center by Justin Slagle and learn more about Microsoft tools
5. Attend #WICxInspire 2023 – Cloud B2B Partnership Digital Summit:?Join us for a day of innovation, inspiration, and networking. Gain insights from industry leaders, and explore potential partnerships with like-minded businesses. Why attend? Advanced learning after Microsoft Inspire. The panel and ask the expert conversations will help you understand the market signals before you invest in partnering. Plus, learn how to get prepared to access to Cosell GTM investments and other new 2024 benefits. Register Here (Pricing is $49, the best leadership and business investment you will make for yourself and your team. If you need a comp ticket, send a 1:1 message. I have few tickets to share.)

• In person: B2B Founders Brunch and Photoshoot on July 21st Continue the camaraderie over a luxurious brunch the following day. Your $200 investment goes towards photographer, venue and food costs associated with this event. Here are few reasons to attend this session: Only 30 spots available.?Register here

Key benefits

1. Brand Building Asset Development – Headshot and stock photography will be collectively created to help you position as a leader in the industry.
2. Meet Investors and Microsoft Leaders – Designed to hear your feedback that will help access to funding opportunities such as Partner Capital fund or more.
3. Meet GSI’s – Understand how B2B customers are working with GSI’s and how you need to partner with them.?

Thank you for taking the time to read this article. Your readership means the world to me! I would love to hear your thoughts. Would you be willing to share some takeaways and next steps you plan to take to outpace your competition? Let's collaborate and explore all that Microsoft Inspire has to offer. And, if you're planning to join me for my session at the event, let's give each other a virtual high-five! Together, we can shape the future of technology and business.