Don't Let Your Business Systems Get In The Way Of Customer Loyalty!
Don’t let systems get in the way of running your business. We hear that all the time, except from those selling those systems. In those cases what we hear is “You can do anything you want with our software”. Well let me take this business mantra one step further: Don’t let systems get in the way of your customer loyalty. Let me give you a recent example of something I experienced. This is an example of not only letting systems get in your way, but one of how quickly loyalty can disappear. A little background is required, so I’ll apologize in advance and ask that you indulge me a little to make my point....
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