Don’t Let Your Brand Miss The New Economy

California just entered the “Yellow Tier” which is the least restrictive phase of the pandemic lockdown. If our COVID infections keep dropping as they have been, we’ll soon have an economy that is wide open again. But demand won’t immediately jump to pre-pandemic levels because people will still be cautious. There will still be a lot of unvaccinated people out there and it will be a while before people – especially older people – will be comfortable mixing it up at movies, sporting events or concerts. Still, notwithstanding some parts of the country that are trailing California, and some parts of the world that are still suffering horribly in the emergency, things are finally starting to look up, at least here in the US. But everything will be different in the new economy. There is not a single enterprise that has not changed the way it’s doing business. The market is now more mobile, more digital and more agile. And one thing it won’t tolerate is a stagnant brand. Read more.