Don't Let Slow Load Times Kill Your Conversion Rate!

As a #digital marketer or #ecommerce professional, you know that user experience (#UX) is key to the success of your site or app. But did you know that laggy UIs can have a direct impact on user experience and cause users to abandon your site or app? In fact, slow page load times are one of the most frequent technical issues that users encounter during testing, and they can be a major turnoff for users. So, how can you improve your site's performance and reduce lag to provide a better user experience?

One way to start is by focusing on both the actual and perceived load times of your pages and features. Actual load time refers to how long it takes for the entire page to finish loading, while perceived load time is the time that users have to wait before they can interact with the webpage. To improve actual load times, consider running a Google Lighthouse page speed test to get specific recommendations for improving your site's performance. You can also minimize asset sizes, enable gzip compression, and rely on CSS instead of JavaScript whenever possible.

To improve perceived load times, it's important to understand the user's priorities for webpage elements. Users prioritize content above the fold and the core content of the page, such as the first few products in a product list. To help users feel like the page has finished loading, consider prefetching products and providing load indicators. Additionally, limiting ads and other extraneous content that can contribute to a site feeling generally laggy can also be beneficial.

Ultimately, poor page and feature-loading performance can lead to user abandonment, especially when some other sites or apps perform much faster. So, it's important to ensure that your site or app is fast and responsive to keep users engaged and happy. By implementing the tips and strategies discussed in this article, you can improve the actual and perceived performance of your pages and features and provide a better user experience for your customers.

Examples:

Gamma (mobile web) - Good Implementation

The implementation achieved a calculated LCP (largest contentful paint) of 2.49 seconds or lower, a calculated FID (first input delay) of 99ms or lower, and a calculated CLS (cumulative layout shift) of 0.099 or lower.

The implementation involved improving the technical performance of the mobile web app/site by minifying, compressing, and caching assets, as well as other technical improvements. The perceived site performance was improved by prefetching products, providing load indicators, and limiting interruptions.

Other good?mobile web?implementation examples: Leroy Merlin, Ellos, Netonnet, Bol.com, Zalando

Gucci (mobile web) - Bad Implementation

The implementation resulted in a performance score of less than 30, indicating poor performance.

To improve the UX, it is recommended to ensure that the homepage receives a Lighthouse score of 80 or above.

Other bad?mobile web?implementation examples: Bang & Olufsen, TAG Heuer, Louis Vuitton, Van Cleef & Arpels, Adidas

About Me:

I am a dedicated eCommerce Conversion Optimization and Digital Marketing consulting. I offers a subscription-base service to optimize your online presence and drive business growth. My unique subscription-based model ensures flexibility and consistent, personalized support to businesses of all sizes. Throughout my career, I worked with prestigious global brands such as Amazon, Microsoft, and Whirlpool Corporation among others. If you're aiming for exceptional conversion rates and enhanced online performance, I can help revolutionize your digital footprint and help you thrive in today's challenging economic climate.?Send me a quick message if you want to learn more!