Don't Let Poor Website Performance Influence Your Ecommerce Store on Black Friday

Black Friday marks the beginning of the holiday shopping season that comes after the Christmas festival. It is obvious that due to the festive and shopping scenario, there will be a huge number of shoppers looking forward to buying products from an e-commerce store. This is because, during this holiday shopping season, e-commerce retailers offer discounted merchandise for a limited amount of time.

In this article, you will get to know the specific factors that boost the website’s performance of the e-commerce owner and let them thrive.

What is Black Friday?

It is a name given to Friday that comes right after American Thanksgiving day. It signifies that the Christmas holiday shopping season is about to begin. The name was coined in the 1950s when a huge number of shoppers descended on Philadelphia’s high streets as the weekend was about to commence before the eagerly awaiting Army-Navy football game.

With such a colossal crowd in place, the Philadelphia police had to work for long hours to cope with both the vehicle and foot traffic in an event that was referred to as “Black Friday.” As it is the holiday season, hence a bevy of shoppers turned up to purchase discounted merchandise from retailers, which turn out to be profitable for both business owners and e-commerce retailers.

The strategic link between e-commerce retailers and black Friday:

For any business owner or e-commerce retailer, black Friday is considered to be an important day. This is because, on Black Friday, e-commerce retailers and business owners do exceptional sales. Black Friday has witnessed a Year-on-Year (YoY) growth since its inception. The consumer research report states that the number of consumers has increased on black Friday.

Following are the three key points that boost the website performance of e-commerce retailers:

1. Website Navigation: As per research, around 80% of visitors will back out if they find that a website provides poor user experience because user experience begins with navigation. If the site is confusing to navigate, users may switch to another responsive site.

One way to check a website’s ease of navigation is to ask colleagues, friends and family members to test the site. In addition, if a certain category of products are having discount prices or are listed as exclusive black Friday products, then ensure that those categories of products are on prominent display.

2. Website speed: During the black Friday phase, the objective of a website is to provide high conversion rates and not high bounce rates, which may happen if the site is relatively slow. In order to ensure that the website speed is up to the mark, specific tools such as PageSpeed Insights could be used. Core elements of Javascript and CSS could be assessed that could be slowing down the site. Personalized suggestions are also offered to improve site speed and performance.

3. Website Traffic: In general, on Black Friday, the traffic of an e-commerce site generally increases to an all-new level. This means more number of requests and visitors need to be handled by e-commerce store owners. But, there might have been instances where the e-commerce retailer’s website might have crashed due to inefficient development and traffic management of the website.

To ensure that there are no error messages that are returned on the site, website developers and owners can use certain specific website management tools. Peak traffic numbers can be simulated through this tool so that owners and developers can get a clear idea as to how the website is performing under increased visitor numbers.

Conclusion: If you are looking forward to implementing performance testing for your specific project, then do get connected with a well-established software testing services company that will provide you with a testing strategy that is in line with your project-specific requirements.

About the author: I am a technical content writer focused on writing technology specific articles. I strive to provide well-researched information on the leading market savvy technologies.?