Don't let the platform intimidate you - let it help you

As an analytics consultant, I am often faced with questions such as "How does it work?", "What does it actually do?", "How did you arrive to this conclusion?" and more often, it is about Google Analytics when it is used to study acquisition, behavior, conversions and web traffic information.

Google Analytics can at first seem complicated and scary. However, once you get a few things down, you’ll be well on your way to mastering the application and growing your business. I felt the need to pen down the basic steps for everyone to set up an account and kick start their journey with it!

I will follow up with a small article on how to attract more website traffic by optimization of data for mobile and customized email marketing....

Analytics and data measuring tools are incredibly important and useful, from helping you understand your customers to increasing traffic to your website. It’s easy to get started. To set up your account, simply go to the Google Analytics login page, create a username and connect your website. Then, get familiar with the system by understanding its home page, which displays a substantial amount of information about how your site is doing.

After you’ve poked around a bit, it’s time to get into the nitty gritty. Figure out where your weaknesses are by locating the lowest-performing pages through your Analytics Dashboard. One tip for helping these under performing pages is by turning them into one page or removing them altogether. Next, you should find out the types of devices people are accessing your website with and make sure your site is set up to function on each (mobile, desktop and tablet).

For a more in-depth look, check out Headway Capital's "A Small Business Guide to Google Analytics” infographic below.

Leadem, R. (2018, June 03). A Small-Business Guide to Google Analytics (Infographic).

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Coming soon - A blog series to pen down my experiences and how to apply those experiences to leadership, that might make an impact on someone, somewhere..

#anujshah #leadership