Don't let the Internet Destroy Your Growing Business

With the course of the internet Discovery, it has always been seen as a revolution for growing business as a marketspace and marketing hub. But you got to see the other side of the Gold Coin, the Internet might be a great invention for Modern Life, but it might not be the best for your growing business. You might be missing so much client leads and monetization, not utilizing the offline world.

Your business can grow with a pace like never before, if you take up a combination of online and offline marketing strategies. It has been proven to be the most effective. Most businesses spend all their budget on Online-based marketing losing a lot of Client leads and Client Conversions. You don’t need to be one of them, for sure. All-round Marketing Endeavors are more likely to go viral.?

Even with the Internet in place, 84% of consumers like to receive information about products and services by offline channels. What other way can you tell the consumer of how hard you and your team work to satisfy their needs and requirements? Offline Marketing is applicable for all customer relationship but especially for B2C Model. You must show your consumers the Humane Side of your business, just graphics and text might not help their trust in your brand.?

Offline Marketing Strategies

What is Offline Marketing?

Marketing Strategies involving direct contact with the consumer are considered as offline marketing. Brochures, pamphlets, billboards, product demonstrations and trials are examples of offline marketing.

?Signs you need Offline Marketing Strategy for your Brand

Let’s jump right in

• Online Marketing Campaigns not working as expected- If you’re someone working diligently and consistently, you might want to consider getting on-board with going to the field and showing the people what you’ve got to sell. It works even better than you think. People are more likely to remember something they have experienced than something they accidentally came across on social media.

You can also promote your online Campaigns using the offline mode. Tell them your online Campaign is live now and certainly you’ll achieve great number for website visits, followers and friends on social media.

• Lack of Customer Loyalty

If your business does not get repeat customer/clients, even after the best product in the market, you might want to consider marketing your products offline, where people get to experience and live through the moment you create for them. It will also show the customer on how you aim to solve their problem with your product/s or service/s. If you can make a relationship with your customers, nothing better than that, if you achieve this, you will get repeat customers and thus customer loyalty.

• Business doesn't stand out

If your business has a lot of competition in the market, it’s clear that you have to do something out of the box, so the business can form an identity for itself and people can recognize it easily. But the No. 1 challenge creating a brand Identity is the number of options available for the consumers in the market and thus they create an illusion no matter the brand, products are all more or less the same. In this kind of situation, it's important that you make a meaningful network using offline marketing campaigns and it will solve your problem.?

So, this is your signs to start with Offline Marketing for your Business.?

How to do Offline Marketing?

When you’re planning for an offline marketing campaign, keep these point in mind-

• Ensure maximum interaction with the potential customers
• Plan activities for consumer to enjoy {ensuring participation of all potential consumer}
• Decide on place of your campaign as to where you’ll get maximum people i.e. your target group/audience {For eg. If you have a product for kids, you need to set your campaign where you’ll get maximum kids like the play area of a mall or schools for kids}
• Ensure the time of the campaign is also in alignment with when you will get the most number of target group
• Rather than focusing on the features of your product/service focus on the benefits of the same
• Give them a free gift that they can remember you by, this takes you to your A Game, every time they will see it they will be reminded of you, and thus you will create a lasting impression on their mind.

Strategies for Offline Marketing

Create a marketing campaign for Offline Marketing. Include- billboards, pamphlets for advertising of your brand. Along with these, it's important you have one-to-one encounter with potential customers to foster networking. Arrange trial session for consumers, activities that they can engage in.

For example, if you have a soup brand hitting the market, have tasting available at all supermarket where your product is being sold.?

But the hard part being where do you find people to volunteer for the offline campaign, I’m sure your employees and team member will be occupied with other important things at the office.?

?To? create an awesome experience for your potential customer, it’s important you go above and beyond to show them how much you care for them. Hire individual who can help you arrange campaign at various locations of the city. Giggle India would help you hire freelancers for the job. The volunteer/freelancers would go on behalf of you, to represent your company/brand. You can brief them about your product/service and they would be Brand ambassadors for your company.

You can also hire freelancers for emceeing, bartending, stewarding, security and much more. Make your free business account now at Giggle India and start hiring Freelancers for events