Don’t Let COVID-19 Stop You: Connect with Customers through Social Media

We all are following social distancing while the whole country is a lockdown; COVID-19 is changing the way people shop.

A survey found that while 58% of U.S internet users would avoid shopping centres and malls, over 50% of people also avoid shops in general. That’s all reason best of many shops have had to temporarily draw their shutters to slow down the spread of the virus.

Simultaneously, shop owners may be worried about losing their clients for all time. What if they forget about your business? or why never come back to your shop after ending this situation. But, there is always an alternative way, there is always a way when we stuck, and the good news is we can go online on social media and take advantage of it to continue running your business amidst the COVID-19 outbreak. Here are a couple of ways you can use social media to connect with your clients:

1: Share COVID-19 Infographics with Helpful Tips

So you can avail benefit as much as possible from this way to share eye-catching infographics about tips to deal with the outbreak. You may share the tips that how to protect yourselves and to our family, you could share tips on the best way to keep up productivity while working from home, how to limit nervousness, and so on.

For example, cure.ft regularly shares helpful tips like which healthy non-perishables you should get and how to manage skin and hair health while working from home.

2: Show Your Support for a Related Cause

This is the perfect time to prove that your company cares for others too.

Support for the cause with the current issue and afterward share the news with your social media. You could give funds for research that convey nourishment and give you the opportunity to support these volunteers, and the sky is the limit from there.

Cooperating with nonprofit organizations to the issue is the ideal way for your brands to take a stance on social media. As most of the biggest brands do the same such as Flipkart partnered with "Give India", and many companies are doing the same.

Let's take advantage of it to promote your brand in this breakdown.

3: Show that You Care for Your Employees

As much as you are concerned about the community, then you have to concern about your employees too, and this is more important that you care about your employees.

Use social media to show your efforts, that you care for your employees. Did you let them work from home? If you had to a small shop, did you provide paid leaves to your employees?

4. Share Your Prevention Efforts with BTS Shots

Some businesses may close their physical stores due to lockdown, but most of the stores are still operational. In the case of restaurants, they provide takeaway and home delivery options, although they don’t offer dine-in.

Most of the retail stores may also close their physical outlet but provide online shopping. For these businesses, it’s very crucial to use social media and take Important steps to maintain hygiene and prevent the spread of the COVID-19.

Share behind-the-scenes and show what are you doing, you just have to shoot a video or create any unique Image to engage with your customers.

For example, you can use your Instagram or Facebook to share the story. as most of the companies are doing the same.

5: Share Positive Content to Lift Spirits

Now, this is the right time to share positive content, and this is it. With all that what's going on, events canceled, livelihoods hanging by a thread, and people's are in fear for their lives; your customers need content to inspire them, and this is the moment where you have to motivate them and to engage with them.

Use your social media to share positive content and inspire your audience, you can share an Inspirational quote, Life-changing thoughts, Inspirational videos.

Adapt Your Social Media Game

There are lots to do with your social media account, such as this article.

We can help you with this, and we are into a video branding, and here we can help you with creating infographics about COVID-19, Inspirational videos, and much more about to promote your business.

This temporary breakdown can affect your business for a long time, but this is the right time to stay calm & have patience.

We will help you to find your way and make it through to the other side.

You can contact our team by sending Message or Call/WhatsApp at +91-9555-988-924

K. S. Singh