Don’t Let Big Data Blind You
By Suzanne Franco, Survey Research Specialist

Don’t Let Big Data Blind You

Avoid The Perils of Making Uninformed Business Decisions

What do unicorns and your 2023 business strategy have in common??Unfortunately, both may miss out on the magic of ‘big data.’

Or, to put it another way, imagine walking into a funhouse where everything is distorted and upside down. ?After a few extremely challenging years, this is what the last three years of business have felt like, with the pandemic turning everything we knew on its head.

But, just when we thought we had found our footing in business, many new twists and trends are emerging and blasting business strategies back to square one.

However, amidst the uncertainty, conducting research surveys are a cost-effective way for businesses to learn, understand, and who are willing to pivot and adapt.?A business that leverages the massive benefits of new ‘big data’ technologies to meet its customers' evolving needs will come out on top of an ever-changing, ever-increasing online business landscape.

Just How big is BIG Data???

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Big Data: Uncovering the Magnitude of a Universe of Information

‘Big Data’ is just that – it’s BIG!

Ok, if that doesn’t explain it, so how about this??

“Big Data is uncovering the magnitude of a universe of information.”

Are you ready to rock your 2023 business growth, or are you still stuck in the floppy disk era? ?Without ‘big data,’ your business might as well be a mixtape from the 90s!

Unanimous Decision:?Big Data-Driven Business Decisions Top Priority

In a recent LinkedIn poll, I asked:?Why do you think research surveys are crucial for business growth in 2023?

The consensus was simple.?

Big Data-Driven decisions reign supreme: ?52% Chose Using Data to Make Business Decisions.
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Big Data-Driven Decisions Reign Supreme

Here are the poll results:

  • Understand Client Preferences = 26%
  • Stay Ahead of the Competition = 0%
  • Identify Areas for Improvement = 22%
  • To Make Data-Driven Decisions = 52%

Unlock the secret to skyrocketing growth and unwavering customer loyalty!
BIG data = BIGGER possibilities!
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Suzanne Franco, Survey Research Specialist

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