Don’t let AI overshadow your personal brand voice...

Two weeks ago, I had the chance to connect with a fantastic group of women entrepreneurs at a networking event and the topic of discussion was “How Not to Lose Your Brand Voice When Writing With AI.” I knew right away it was something worth sharing with you.

If you’re relying on Artificial Intelligence (AI) for your work - whether it’s for research, outlining frameworks, or even writing long-form content - then this is right up your alley. With AI tools becoming more common, many of us wonder: How do we make sure our brand’s unique voice isn’t lost in the process?

These are some key takeaways from the presentation:

1. Building Trust in the AI Era – With AI-generated content flooding the internet, people are becoming more skeptical and discerning. How do we maintain that trust in our audience? Because as you and I know, trust, once lost, is so hard to regain.

2. Fact-Checking Matters – AI can be a great tool, but it doesn’t always get everything right. So you MUST make time to fact-check especially if you want to keep your credibility intact.

3. Content Verification Tools – There are a number of tools out there to help you verify the accuracy of AI-generated content. Knowing which ones to use can be a game-changer.

4. Training AI to Reflect Your Brand – One of the most powerful takeaways was the ability to train AI to adapt to your voice. With a little tweaking, you can make sure the content sounds uniquely you.

So I’m going to be absolutely honest here. ChatGPT helped me to write this newsletter. I started writing it and had an outline of the points I wanted to include. AI wrote the rest of it but I still had to review it to fact check and to refine it to suit my voice.

And sometimes, I write the whole newsletter and get AI to help me refine it for easier reading. It all depends on the situation. ??

5. More AI Options Beyond ChatGPT – Finally, did you know there are other AI tools that might be better suited to certain tasks? It’s worth exploring options beyond the popular platforms and by the way, there’s now SearchGPT...

We’ve covered these insights - and a few more - in a brand-new blog post, How to Keep Your Brand Voice Alive in the Age of AI. I think you’ll find it really useful as you balance your own content creation with running your business.

Read the full article here.

I’d love to hear your thoughts on this topic - read the article and let me know!

All my best,

Lynette