Don’t Leave Prospects Hanging: Get Your Calls To Action Right On LinkedIn
In case you’re interested...
For more strategies on using LinkedIn to generate more business, grab a free copy of my book: It’s the road map to connecting with prospects, engaging with and converting new clients, and levelling up your consulting business. - Click Here
Let’s dive in….
There’s nothing worse than putting a message out there on LinkedIn only to find that prospects are left with more questions than answers, not knowing what to do next…
The problem is quite easily fixed. Stop assuming that your audience knows everything and tell them what they need to do next!
Most professionals understand the need for calls to action but few seem to be able to get them right.
They either:
- Overdo them and scare people away; or
- Avoid them altogether and leave their audience guessing
Either way, it harms your LinkedIn marketing efforts because you are not able to move your connections along the sales funnel.
So how do you do that and stop your prospects from scratching their heads?
Have you got the right connections?
It all starts with the connect part.
Are you connecting with the right people? Have you defined and targeted the right prospects who need the types of products and services you sell?
If you’ve got that wrong, it doesn’t matter what else you do: what follows will all be wrong. No call to action will save you!
So if you’re confident that you’ve got that part right and you are engaging with this target audience consistently, answering their questions, you should feel no shame in trying to advance them along your sales funnel.
Some business owners shudder at the thought of sounding salesy. But calls to action needn’t be so. Use them to tell people what they need to know about taking the next step.
The question you should be asking here is: how do I move my prospects from curious to interested - a step closer to doing business with me?
Following is a simple call-to-action strategy to help you do that without sounding awkward or cheesy!
A 3-level call to action strategy
First things first: assume that people will NOT connect with you and want to do business with you automatically. It’s fair to assume that they’re not proactive - and are probably doing this:
So you need to take up the reins with the activity, to communicate the value you provide consistently over a period of time.
In the process, it helps to tell your community what they need to do in order for you to help them achieve what they want.
That means you need to offer X to help them get Y.
Your call to action strategy should cover three different levels of engagement because some people will be more prepared to commit to you than others. This needs to be tailored for different options: it’s not a one-size-fits-all approach.
Introduce your calls to action to prospects by saying something like:
“Here are 3 ways I can help you grow your business by (X)…” or
“Here are 3 ways I can help you solve (X) by (doing Y)…”
Then include the following three levels of call to action:
- Free community - an email list, Facebook group, webinar series, forum, or some other free association/membership that gives them a taste of how they can benefit through joining your community. It might read something like: Sign up to X for free to get Y.
- Opportunity - this is a small, bite-size offer with a low barrier of entry. Reply to this and I’ll get back to you with the details. (Remember: don’t sell in public!)
- Exclusivity - something that others don’t have. When you offer a larger product or service, make sure they know it’s not intended for everyone. Register interest in this exclusive opportunity and I’ll send the details through.
The beauty of this 3-level strategy is that you are giving people different entry points into your business. They can press whichever button corresponds to the floor they want to get off at:
- Free - committing only time
- Dipping their toes into the water - committing a little
- A larger offer - bigger commitment
There’s a floor for everybody here!
Where do you include a call to action?
Use these calls to action in every email you send (include it as a PS), as well as on your social media posts.
Don’t be shy. Unless you tell people exactly how they can start fixing their problems, you’ll leave them trapped in the elevator and wondering what to do next.
P.s. Whenever you’re ready… here are 3 ways I can help you grow your business with LinkedIn
1. Join the Influencer Boardroom and connect with other advisors and consultants who are scaling too: It’s our new Facebook community where smart advisors and consultants learn to generate more purpose, profit and power. - Click Here
2. Join us inside our pitch-free private training. We’ll show you how we built our business (from scratch) using 2 LinkedIn profiles to hit $84,000 a month within 4 months using a simple 3 step strategy. Click Here: https://theinfluencerproject.com/linkedin-advantage/
3. Work with me and my team privately: If you’d like to work directly with me and my team to take you from 6 to 7 figures and level things up… just send me a message and put “Private” in the first line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.