?? Don't leave money on the table!
?? Dr STEVE LABORDA
CEO | Chemical Industry Expert ?? | Author | Focused on Customer Excellence and Profitability through Value Selling and Sales & Marketing Enablement
?? Welcome to the 4th Edition of the 2025 Commercial Excellence (CEX) Weekly Update!
This newsletter is your go-to source for staying informed and ahead in the ever-evolving world of B2B manufacturing sales, marketing, and pricing. Each week, we bring you the latest insights, strategies, and trends to help you drive success and outpace the competition.
Whether you're a sales professional, marketer, or pricing strategist, this weekly update is tailored to keep you inspired and equipped with actionable insights.
?? Dive into the latest updates below!
Let us know what you found most valuable, and don’t forget to share your thoughts in the comments. We’re here to exchange ideas and grow together!
Here is the overview of last week's posts:
?? What’s the toughest part of value-based pricing?
Every B2B leader encounters challenges when adopting a value-based pricing strategy. Don't leave money on the table! ????
Your industry insights matter. Don't miss the opportunity to share them! Our survey on pricing pressure in ... Tell us your view
25 people to follow in pricing
Get to the list ... READ MORE
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?? Sustainability: A Key Driver for Value in 2025 ??
How is your business leveraging sustainability to unlock growth ... Take a POLL
Ready to explore the future of commercial excellence, pricing strategies, and sales and marketing in B2B?
Join our virtual coffee sessions this week to connect with peers in the B2B chemicals and industrial manufacturing landscape. READ MORE
?? This Year's Focus will be on Commercial Excellence, Value Selling, Pricing, Key Account Management, Artificial Intelligence and Networking
We hope you found these insights relevant and practical for your day-to-day work! These topics are at the heart of driving success in B2B sales and marketing.
Let’s talk about what it takes to excel in sales development: ?? From refining your pricing strategies ?? To mastering value-based selling ?? To achieving commercial excellence and prioritizing your customers at every step— There’s always room to level up your sales game!
?? What’s your take on these topics? Which areas are you focusing on to improve your results in 2025?
Drop your thoughts in the comments, and let’s explore new ideas together!