Don't be the last to know - Maximising FOMO in your multichannel marketing strategies

Hi there,

Laura checking in

Last week Jamie talked a bit about FOMO (Fear of Missing Out) in marketing, and how the concepts of scarcity, alongside urgency and exclusivity, can turn an everyday customer into an excited participant in your brand’s narrative. ?If not, no hard feelings, you can check it out here.

But transforming FOMO from a mere buzzword to a tangible strategy, especially with festivities around the corner? That's the important part. Take a look below at some tactics for a few varying channels:

Email Marketing: In email marketing the subject line is the doorkeeper. Aim to create a sense of urgency and exclusivity.. For example, something like “Only 24 hours left: Don’t Miss Your Exclusive Deal!” can instantly spark interest and curiosity.

Website Landing Pages: Use visual cues to give visitors a nudge. For instance, a countdown timer during special promotions or displaying real-time alerts such as ‘Only 3 left’ or ’20 others are viewing this’ can motivate action.

Social Media: Leverage social proof and real-time engagement to induce FOMO. For instance, a live stream of an event or flash sale can make viewers feel they are missing out if they don’t participate. User-generated content such as customer reviews or people using your product can further tap into their fear of being left out.

Content Marketing: In your blog posts or articles, of course illustrate the benefits of your product, but also hint at what customers might miss if they delay their purchase. Round it off with compelling Call-to-Actions, enticing readers to ‘Discover What They're Missing’.

Influencer Marketing: Having influencers use and review your products, especially in a limited-time scenario, can provoke FOMO among their followers. Their influence can create an ‘everyone else is doing it’ feeling, encouraging action.

Online Ads: Utilise platforms like Google Ads or social media ads to highlight limited time offers. Ads with a clear end date and time can create a sense of urgency.

So, there you have it. A few examples of how FOMO can be weaved into different aspects of your marketing strategy. Remember, the objective is not to force consumers into hasty decisions but to offer genuine value that they wouldn’t want to miss.

We’ll expand more next time on the ethical implications of FOMO marketing and how to navigate them.

We’d love to hear from you if you have any questions – just drop us a message.

Catch you next time,

Laura