Don't Just Jump! Three Steps to Prepare Your Brand for the Metaverse
Thank you for checking out?fltrd, a?Salient Global?newsletter. Each month we pull together our thoughts on growth in all its forms?–?from across brands and marketing, to organizations, people and communities. Our intention is to distill down for you the ideas and perspectives that will help you unlock exponential growth so that you and your business can thrive.
In this edition of?fltrd, we explore why we think it's time to take your 20% back, three steps to prepare your brand for the metaverse, and (ICYMI) three key filters to create truly human-centric experiences.
Let's dig in.
Don't Just Jump! Three Steps to Prepare Your Brand for the Metaverse
By?timecraft
What matters: WHY should your brand get into the metaverse? Reaching a concrete understanding of your brand’s role—in both the near and long term—makes success in the metaverse less daunting and more purposeful.
By now, if you’re a marketer, there’s a very good chance that you’ve been thinking (or reading) a lot about the metaverse. Some corners of the business world are becoming obsessed with it, and metaverse pundits are shouting for brands to “jump in” and “experiment” or “be left behind!”?
Don’t jump in. The metaverse is not a throw-yourself-into-the-deep-end situation. Senior marketing leaders need to take a more considered and disciplined approach to how their brands show up and exist within the metaverse –?how a brand or organization enters into these new virtual worlds matters. Let’s wade a little deeper.
What's Your 20?
What Matters: Salient Global is a growth platform uniquely designed to reclaim and integrate the 20% of the thinking that offers higher growth potential. The result is marketing that's not limited to an incremental mindset and delivers unconstrained, sustained growth.
领英推荐
As veteran marketers, we've witnessed the same client challenge – an incremental mindset that makes it difficult to think differently about growth. Unfortunately, most companies are so focused on maintaining incremental growth (70% of budgets) that the 20% of budgets traditionally dedicated to emergent, braver thinking gets chewed up by a pile-on of safe and indistinct efforts. We think it's time to take your 20% back.
ICYMI:?Creating Human-Centric Experiences Requires Applying These Three Filters
By?Keefe Lee
What matters:?Keeping the human at the center requires a shift in mindset. It means adopting the idea that, as a brand or organization, human interactions are at the core of your product experience.
For marketers, unlocking growth from customer interactions means taking a multitude of things into consideration. Often this entails shouting product benefits, setting operational mandates, and effective channel execution. This isn’t wrong – it’s, by all means, right – but too many stop there, centering primarily on just the components of an “experience” instead of designing how they come together to (hopefully) form something cohesive.
Human-centric experiences must be designed to provide value and motivation along a journey defined by them, not your brand. Putting this into action requires a reexamination of your toolkit and way of thinking –?here are three human filters that can bring this idea to life.
Thank you for reading. If you enjoyed this month's?fltrd, be sure to subscribe, share, and like, or leave us a comment below. To learn more about Salient Global, check out?www.salientglobal.com?and get in touch.