Don't Be That Girl: Lessons in Branding (and a Little Jenny Humor)

Why Your Brand Is Your Company’s Backbone

When I started Chickenango, I didn’t realize how critical branding would be. I thought I could just “figure it out” as I went along. After all, isn’t that what most new business owners do?

Spoiler alert: it’s not a great strategy.

What I’ve learned is that branding isn’t just about a logo or a tagline—it’s about creating a foundation for everything your company stands for. Without a clear brand, you’re constantly explaining who you are and why you exist, not just to your audience but to yourself.

I’ve been there. It’s exhausting.

But when your brand is rock solid, everything shifts. Your message is clear, your audience recognizes you instantly, and your team is aligned with a shared mission. It’s no longer about competing for attention—it’s about standing out for all the right reasons.

A Hard Lesson Learned (Of Course.... the Hard Way)

Here’s the thing: some people learn the importance of branding the first time around. Then there are people like me. I like to joke that I must love pain because it took me a couple of tries (and plenty of trial-and-error) to really understand the power of a strong brand.

So, let me save you some trouble: don’t be that girl. ?? Trust me, getting it right the first time makes a world of difference.

Your Brand Is More Than a Logo

Having a clear, compelling brand means:

• Clarity: People know who you are, what you do, and why you do it.
• Consistency: Your message is the same across all platforms and interactions.
• Connection: Your audience resonates with your story and remembers you for it.

It’s not just about looking professional—it’s about creating trust and loyalty. Your brand is how you make people feel about your business before they’ve even met you.

Why We Do What We Do

At Chickenango, we’ve taken our hard-earned lessons in branding and turned them into something meaningful: helping other businesses build brands that last. Whether it’s creating a bold new logo, crafting a website that tells your story, or making sure your message resonates, we’re here to help you get it right the first time.

Let’s Chat About Your Brand

If you’re at that place where you’re ready to take your business to the next level but don’t know where to start, let’s talk. You’ve got a vision, and we’ve got the tools to bring it to life.

Ready to build a brand that stands out? Reach out or drop a comment—I’d love to hear your story!

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