Don't get obsessed with SSI score
Aushmin L.
![Aushmin L.]()
Aushmin L.
Growth Leader: AUM $5B+ |Budget $40M+ IProduct & Marketing Strategy |Retention |Building CRM System |Data Analytics |ROAS, ROI & LTV Expert
It’s a nifty little tool but it’s not something I believe you should read too much into. Here’s why:
- First, they claim it is updated daily and it is based on parameters like publishing posts with "engaging content" (chances are my score will be higher tomorrow thanks to this post). If you start obsessing with it, you’ll never do real work or networking!
- Second, I am not sure it is really updated as they say it is… I checked my score over a week and it did not change much, despite me being too busy to post and share as usual… my score should have gone down according to LinkedIn, but it didn’t.
- Third, scores are out there in abundance (remember when the whole world was obsessed with Klout scores?)…. Social selling is not really something you can measure because it is so fluid and intangible. The indexes change from niche to niche, from country to country and from network to network. If you are busy trying to improve some virtual “score” or “grade” on a specific channel, chances are you are focusing on artificially increasing your activity and neglecting your other channels.
So what do you do with this piece of information after all?
You check it… from time to time, but you don’t fuss about it. You take note and you focus on organically enhancing and improving your network.
You focus on engaging with people rather than with some virtual numbers. This means you do not just add anyone to your networks to increase the score (more connections = higher score…), but rather you add quality and relevant connections. You do not just share anything you see, but you spend time and effort to curate engaging and relevant content.
In other words – forget the numbers. Just be yourself. Be human and focus on human connections.
Happy networking!