Don't Get Left Behind! Explore AI, IFA, DeepSeek and Operator
Stay in Your Lane
Your fractional team helping organizations build franchise brands that work.
Signs you are reading AI-written content
Look, I know AI is all the rave right now, and it’s so easy to rely on what AI can do, how quickly it can do things, and how much it can take off of your plate from completing tasks quicker. But let’s be real, content written by AI, without the human touch, is more than likely hurting your brand and reputation more than it’s helping it.?
Here are the most common signs for AI written content:
Check out the full article for detailed examples of each AI common sign, how using AI content without human touch can actually be hurting your brand more than helping, and actionable tips on how to improve your content - even if ChatGPT is helping you write it.
Viva Las Vegas! IFA here we come!
The IFA Annual Convention is coming up quick and Stay In Your Lane and Train In Your Lane are both headed to The Neon Jungle! We are so excited to be coming back to the convention - the magic of being in the same space as so many franchisors, franchisees, and suppliers is unlike anything else. We get to show off our stuff at X different times through presentations, round tables, and our AI course for CFE credits. PLUS we get to watch Nick walk across the stage to receive his Certified Franchise Executive Certification.
Looking for us? Here’s where we’re going to be:
Catch Nick, and his new CFE Certification, facilitating the round table "How are You Using AI to Make the Most of Your Support Team's Superpowers?"
Two 40-minute rounds means plenty of time to dig into what's working (and what isn't) across different franchise systems. Whether you're just starting to explore AI or deep in the trenches, come ready to share and learn!
?? Table #97?
?? Tuesday, February 11th?
? 3:00 PM - 4:30 PM PST
Hangout with Patti at the “How to Land Your First IFA Client”.Are you new to the IFA and franchising world? Trying to figure out how to land your first client or partnership? Hear from experienced franchisors and suppliers as they share real-world advice, including what works, what doesn’t, and how to build partnerships that last.
?? Mandalay Bay Ballroom J
?? Tuesday, February 11th?
? 1:30 PM - 2:30 PM PST
Don’t Miss Out: AI & Beyond – Supercharge Your Brand!
There’s still time to sign up for our hands-on, half-day CFE course, AI & Beyond: Supercharge Your Brand. This isn’t your typical lecture—bring your laptop and get ready to roll up your sleeves! Designed for franchise leaders, this interactive workshop will show you how to harness AI to elevate your brand, streamline operations, and think like a Fortune 500 company.
From mastering AI-driven insights to building workflows that improve efficiency, you’ll walk away with practical tools and strategies to make AI work for you—not against you. (Bonus: It’s not just for marketing!)
Earn 3 IFA Live Credits and transform your approach to franchising. Seats are limited—sign up now!
领英推荐
Be Smart, Not Bored: Join Our Upcoming Classes with Train In Your Lane!
Mark your calendars and sharpen your skills! Here's what's coming up:
Hello, Operator! (Can you give me number nine?)
OpenAI just dropped something exciting—meet Operator! This new AI tool is designed to tackle everyday web tasks like ordering groceries or sorting expense reports. Basically, it’s like having a super-efficient assistant for all those things you’d rather not do yourself.
Operator uses the latest GPT-4o tech to navigate websites like a human, blending visual understanding with smart decision-making. Right now, it’s only available to ChatGPT Pro users in the U.S., but it’s definitely worth keeping an eye on if you’re all about simplifying your day-to-day tasks.
Hide and (Deep)Seek
DeepSeek's breakthrough is pretty simple at its core - they figured out how to make AI work smarter by only using the parts of its "brain" it actually needs for each task. Instead of searching through everything it knows for every question (like most AI does), it efficiently routes to the right "expert" knowledge area. Think of it like having a library with a master librarian who instantly knows which specific section has your answer, rather than having to search through every single book in the building.
Now, they're claiming this uses way less computing power - like 95% less - which would make it much cheaper to run than U.S. competitors. While we should be a bit skeptical about their exact numbers and development timeline (when something seems too good to be true...), the core innovation appears solid: they've demonstrated you can run powerful AI on less expensive hardware.
NVIDIA's stock tumbles but I'm not in the camp that thinks this is the beginning of the end - even if DeepSeek's approach proves to be as efficient as claimed, having more computing power and bigger data centers is still going to be valuable. Why? Because if you can do more with less, imagine what you could do with more! It's like inventing a better way to grow tomatoes - sure, each plant needs less water and space, but if you have massive greenhouses, you're not just saving resources - you're feeding entire cities instead of neighborhoods.
Bottom line: This is about optimization, not elimination of computing needs. The race for AI dominance isn't slowing down - it's just getting more efficient.
The Latest Scoop
In case you didn’t already know, we were invited to speak at the Ben & Jerry’s Franchise Annual Meeting this month and we CANNOT get over it. Our dynamic keynote session brought together Ben & Jerry's CMO Jay Curley with TIYL's own Patti and Ingrid for an interactive exploration of AI's practical applications (we love an applicable real world moment) in the franchise world. The session went beyond theory, offering hands-on experience with AI tools and applications specifically tailored for ice cream franchises.?
If you're looking for speakers who know the franchise space inside and out—and bring a little extra magic to the stage—we’d love to be a part of your next event!
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Need help with branding or franchise development? Hit us up at stayinyourlaneco.com.
Thinking about enrolling in AI classes for you or your team? Train In Your Lane has you covered—check us out at traininyourlane.com!
Let’s keep moving forward - together!
Fractional CMO | I Build Powerful Marketing Programs Powered by UX Expertise, Consumer Psychology & Analytics | Brand Builder & Pipeline Propeller | Thought Influence Expert | LinkedIn Local Host | International Speaker
1 个月I love that you highlight dead giveaways of AI-created content... it is becoming easier to spot now that we are all so much more used to it... great newsletter, team!