Don’t get left behind: 3 reasons why your businesses communication technology must embrace change.

The work-from-anywhere wave has been propelled by the Covid-19 pandemic. Work from home is no longer a perk - but the norm. In the wake of COVID-19, businesses must accelerate their journey to digitize quickly and effectively. Now more than ever, reliable communication technology is paramount. Whether you’re connecting with your customers, conferencing with stakeholders, or collaborating across teams – good communication technology helps you get more out of every conversion.

Many businesses might be holding back from adapting to this shift. Why? Naturally, they prefer to stick to the traditional platforms they’re used to working with. But with predictions that by 2025, an estimated 70% of the workforce will be working remotely at least five days a month - now more than ever, businesses need to ensure their communication technology can compete with their rivals. Not only to grow their market share – but to retain staff and drive productivity.

This is where having a reliable business communications system that can integrate into how your business works today yet is flexible and scalable to evolve with you tomorrow - comes into play.

No one wants to get left behind – so let’s explore the key reasons why your businesses communication technology must embrace change.

Lost productivity costs more than you think.

Low productivity indicates that resources may not be utilising their skills and competencies to their maximum potential or might not be getting the support they need. This increases a company’s resourcing costs. However, this is not the only cause of low productivity. Inefficient systems and processes also cost your business both time and money. A recent study by Hubspot revealed that “lost productivity costs, employers, around USD 1.8 billion dollars annually.”

Whilst some losses in productivity can be measured in dollars - the ripple effect can be felt on other levels. Inefficient communication systems result in backlogs that can create bad customer experiences and stress and tension for employees. These types of losses are immeasurable and may be more impactful than what they seem on the surface.

Ai-powered cloud communication platforms make it easier and more efficient to connect and collaborate with your teams and customers. Keeping up to date with the latest advancements is the key towards preventing productivity losses and finding a smarter path to increasing productivity.

If your team members can work on any business-related matter faster - through a streamlined communications system that allows them to connect with each other anytime, anywhere, your business goals can be met with excellence.

Cutting-edge communication technology attracts and retains customers.

Great communication technology contributes to a more wholesome customer experience. Yes, investing in customer experience is a long-term goal, but it’s worth the chase. In a SuperOffice survey of 1,920 businesses, it was found out that almost 50% of businesses would like to prioritise customer experience over any other aspects of business. In addition, your purchasers themselves factor in their experience towards their buying decisions, as it was identified in a recent survey that 86% of them will pay more for a better experience. What does the data suggest? Satisfying your customers’ needs must be on top of your priority list when it comes to selecting a communications system for your business.

Be one step ahead of your competitors.

Companies that focus on the past tend to stay in the past. In order to stay ahead of your competitors and to enjoy ongoing success, you must plan for growth. Investing in an unconstrained communications system that scales as your business does, means you can not only meet your customers’ demands - but you’re guaranteed to delight them into the future. When your business is leading the way with the latest updates to messaging, videoconferencing, screen sharing, and file sharing capabilities to connect and collaborate – you can uncover new consumer trends and find ways to make your business niche even more unique.

Investing in the right communication system will set you ahead of the pack. It must be organised and streamlined to scale up and down as needed. An integrated communications system might be the key - customer support, making calls, managing information, tracking, reports - all in one setting. Always look to the future. The biggest benefits will accrue from faster time-to-market, simplified innovation, easier scalability, and reduced risk.

Feel free to message me on LinkedIn or by email at [email protected] with any thoughts, questions, or to discuss how your business can take advantage of the benefit of Dialpads Ai-powered cloud communication platform.