Don't Get Discouraged

I had a client contact me the other day.?

He’s been on my list for a long time.

I mean a r-e-a-l-l-y long time.

Like 5 years.

Egads.

And it’s not like he wasn’t reading my stuff. I can track my open rates, and he reads a lot of it.

I tried to figure it out, and by my bad math, I believe he read like 1,100 of my emails, over 250 of my blog posts and somewhere in the neighborhood of 175 of my videos.

That’s a lot of stuff.

And there he sat…lurking on the sidelines…until he finally reached out to me about my Platinum Consulting Program (it was the program I used to offer where I charged $25K against 5-10% of the revenues my campaigns generated. Don’t offer it anymore, but it’s how I made the money to buy the big house and all that kind of stuff.)

The reason I’m telling you this, is that it is easy to get discouraged and think that all your marketing messages are going into some sort of black hole of neglect.

And sure, some of them are.

But a surprising number of them are getting read, but not yet acted on.

So two things to keep in mind.

This game is all about constant and continual contact. I know that you probably won’t send something out every single day…but you really should be.

There is a direct correlation between frequency of communication and activity. Every time you send out a message to your targeted affluent market, you’re planting one more seed…you’re becoming slightly more familiar.

You’re becoming known.

Incrementally. Step by step.

But that’s what it takes to go from “someone nobody knows nor gives a rats ass about”…to someone that ‘Yeah, I know that guy-he’s got an interesting perspective”.

Frequency is key. Content is key. Being INTERESTING is crucial.

Now, I know what you’re thinking.

But I don’t have time to do that…

Well, boo-hoo for you.

Did you just expect the universe to all of a sudden…for no apparent reason, aside from the fact that you wish it were so…make you a recognized expert in your field?

Look, I write to a very small audience.

And I do it by design.

I’m not interested in those that say…”But I don’t have time to do that.’

You make time for what’s important in your life.?

My audience is the small group of people who say…”Totally, I get that. But the challenge I’m facing is what to say. How to be interesting?”

Those are the right questions to be asking.

That’s a group I can help.

If you’re in the first group-good luck, god speed…you know the drill.

If you’re in the second…if you’re committed to becoming one of the recognized experts in your field…being the type of person HNW clients want to work with…you need to subscribe to my paid video newsletter.

It’s called Whales not Minnows and the page that describes it is here:?

It’s for serious players. You can decide if that’s you.

Mark