Don’t Forget the Human on the Other End of Your B2B Marketing
Lower Street
We make podcasting easy for brands. Skip the "awkward years" & launch a great series right away
B2B marketers have a tough job.
They have to be experts in their industries, understand the full technical aspects of their products or services, and communicate complicated information to differentiate their business. And they have to balance all of that with the ever-important need to stand out, capture attention and, ultimately, win new business.
Podcasts can be a great solution for B2B marketers, but an audience isn’t always guaranteed. They’re busy, and you’re competing with a lot for their attention.
So how do you win their time?
Annalise is sharing more in her latest Insights - Don’t Forget the Human on the Other End of Your B2B Marketing, read it here.
Little Changes, Big Results
It doesn’t take much but just a few tweaks to your podcast name or cover art could make a big impact. Jeremy Enns of the Podcast Marketing Academy will share just what he saw when he experimented with these adjustments. He’ll join Lower Street’s Annalise Nielsen and Hannah Southern for our October Office Hours: “The Total Package: The Hidden (But Very Real) Impact of Podcast Artwork & Packaging on Growth”.
Happening October 23rd at Noon EST / 5 PM BST. Registration is free and replays will be available if you miss it.
Office Hours is a free monthly event Lower Street opens the doors to discuss brand podcasting with you. Our guests take the mic for a 30-minute presentation, then we invite you all to ask your most pressing questions.
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What’s new in Podcasting
-If you're in any way engaged in the attention economy, this book is for you: Earn It: Unconventional Strategies for Brave Marketers. As content marketers, how do we compete for attention amid a sea of social, newsletters, podcasts, videos, etc etc etc? Steve Pratt has spent years working on exactly that and condensed everything he's learned into this amazing book. Steve joined us at last month’s Office Hours to present some of his unconventional attention strategies. If you missed out, you can catch the replays for free here.
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