Don't Forget the Fridge! Why Traditional Marketing Still Works for Homeowners
Bill McGowan
Providing Home Service Professionals with digital marketing, direct mail, creative design and tailored strategies to effectively attract and retain customers.
My recent article in HVACR News explores the importance of a balanced marketing approach for HVAC businesses. While keeping up with the latest digital strategies is vital, the power of traditional marketing shouldn't be underestimated.
The article highlights the challenges of a solely digital presence and the value of tried-and-true methods like service stickers and refrigerator magnets. These physical touchpoints keep your brand at the forefront of the homeowner's mind, potentially leading to repeat business without requiring constant digital interaction.
The key takeaway? The most effective strategy utilizes both digital and traditional marketing, creating a well-rounded approach that keeps your company top-of-mind and cool homes comfortable.
Music is the poetry of your heart and soul coming together in unison. ~TME~
10 个月Secondly.. Fridge magnets may seem outdated, but how many times a day do you open your fridge? 25-50 times a day? Well thats 25-50 “ impressions “ and staying in line of sight.. all day long.
Music is the poetry of your heart and soul coming together in unison. ~TME~
10 个月I completely agree with this!! Even digital isn’t always the best option. I know I hardly check my personal email, with so much spam.. I don’t even bother unless someone says , “ Hey Tonia did you get my email “.