Don’t fall victim to mankind’s greatest triumph and your business’s largest threat: digital innovation.

Borders, Blockbuster, Toys “R” Us, Pan Am, Napster, and Circuit City are very different businesses that share one thing in common.

They’re extinct.

Gary Vaynerchuck says, "And if you don’t understand this and you head into a 2014 world and you don’t have a very strategic strategy on putting out content on a daily basis, a weekly basis that’s bringing giving value to the end consumer which then reciprocates you getting business, you will be left out in the cold. You will be Blockbuster, you will be the person, Blockbuster Video, you will be the person that own a ton of horses before the car, you will be Borders Books that laughed at Amazon..."

Business dinosaurs that have come and gone; they are fossils scattered throughout the internet disguised as case studies examining what went wrong.

However, contrary to the reptilians that were wiped out because of a cataclysmic curveball thrown from the cosmos, these businesses fell victim to one of mankind’s greatest triumphs and your business's’ greatest threat: digital innovation.

Don’t let your company be the next to fall prey to progress. Instead, take the steps to prepare your business for when the inevitable strikes.

According to a Forrester report titled “Unleash Your Digital Predator,” 89 percent of business executives believe digital innovation will disrupt their business models by mid 2018.

If you haven’t felt its impact yet, you will.

Get creative and get going on a marketing communications plan that will change your business results!

Source: https://www.agentmarketingsyndicate.com/from-3-million-to-65-million-why-gary-vaynerchuk-says-everyone-is-in-the-media-business/