Don't Ever Sell Before Building a LED-Sales Community
Gasser Amin ??
Sales & Marketing Specialist for Tech Industries | Expert in Lead Generation, CRM Enrichment & Data-Driven Strategies to Boost Conversion
The Hard Truth: Nobody Likes Being Sold To
Let’s be honest—we’ve all ghosted a salesperson.
Maybe it was that LinkedIn message that started with "Hey [Your Name], I noticed we have mutual connections..." (Delete.) Or that overly enthusiastic cold email that screamed "Buy NOW before you miss out on this once-in-a-lifetime, absolutely life-changing, limited-time, completely non-refundable, 100% urgent offer!" (Block.)
The truth? Nobody likes being hunted down like a Black Friday deal.
Now, contrast that with a business that educates, entertains, and connects with you long before they ever ask for a sale. Maybe you’ve been following their content, joining their webinars, or engaging in their online community.
And when they finally introduce an offer, you don’t feel sold to—you feel excited to buy.
That’s the power of a LED-Sales Community—a space where customers come to you instead of you chasing them like a desperate ex.
According to a HubSpot report, 81% of consumers trust recommendations from people they know over direct brand messaging. If your brand has no community, you’re basically shouting into the void.
Why Selling First is a One-Way Ticket to Nowhere
Many businesses still believe in the old-school, aggressive, "always be closing" sales approach. But times have changed, and customers today are savvier than ever.
Here’s why selling before community-building just doesn’t work:
?? Cold outreach feels like spam – Nobody wakes up thinking, "I hope I get pitched five times today!"
?? Customers are drowning in choices – If they don’t trust you, they’ll pick someone they do.
?? Sales without relationships = Zero loyalty – People buy once and disappear.
?? Ads are getting more expensive – A community creates organic demand without draining your budget.
?? “People don't buy from businesses. They buy from people they trust.” – Seth Godin
The Secret Sauce: What is a LED-Sales Community?
A LED-Sales Community is more than just a group of potential buyers—it’s a movement that attracts, nurtures, and converts people naturally.
?? Think of it like hosting a dinner party. You don’t shove a menu in people’s faces the second they walk in—you welcome them, make them feel at home, and serve some great food (value). And by the time dessert rolls around (your offer), they’re eager to indulge.
What Makes a LED-Sales Community Work?
? Engagement over hard selling – Start conversations, not closing scripts.
? Trust over pressure – Give people space to decide on their own.
? Value before the pitch – Teach, entertain, inspire—before you sell.
?? Example: Notion built an engaged creator community before launching premium plans. By the time they introduced paid features, people were lining up to pay.
A great community isn’t just a bunch of people in a Slack group. It requires engagement, leadership, and strategy. Check out this community-building framework by CMX, one of the leading organizations in community management.
Why a LED-Sales Community is a Sales Superpower
?? 1. Sales feel effortless – No more awkward DMs. People already trust you.
?? 2. Higher conversions – Warm leads convert better than cold ones.
?? 3. Lower costs – Your community does the marketing for you.
?? 4. Bigger lifetime value – Customers stick around and buy again.
?? 5. Viral word-of-mouth – Members become your best salespeople.
?? “Turn customers into your community, and they’ll turn into your best marketers.” – Gary Vaynerchuk
Step-by-Step: How to Build Your LED-Sales Community
Step 1: Define Your “Why”
Ask yourself:
?? Example: HubSpot’s community isn’t just about selling software—it’s a hub for marketing education, networking, and growth.
Step 2: Pick the Right Platform
?? Slack, Discord, Facebook Groups, LinkedIn Groups, Private Forums
Step 3: Engage Like a Human (Not a Sales Robot)
?? Fun & Engaging Community Ideas:
?? Example: Lululemon built a fitness & wellness community first—and now their activewear sells itself.
Step 4: Introduce Sales Without the “Cringe”
?? Rule of Thumb: 80% value, 20% sales. Any more than that, and people will start running for the exit.
The Proof: Brands Winning with LED-Sales Communities
?? Tesla – Built a referral-based community where owners sell Teslas better than Tesla’s own sales team.
?? HubSpot – Their free CRM + marketing community turned members into paying customers for life.
?? Notion – Grew a passionate creator community that drives millions in revenue.
?? “Your community is your greatest marketing asset. Build it before you need it.” – Chris Do
Quick Wins: Start Your LED-Sales Community Today
? Start small. Even 50 engaged members can create massive impact.
? Be consistent. Daily value > One-time sales pitch.
? Empower your members. Give them a voice.
? Track the right metrics. Focus on engagement, not just growth.
? Leverage the community for sales. Introduce offers naturally.
The Final Takeaway: Stop Selling, Start Attracting
Sales shouldn’t feel like a game of cat and mouse. It should feel like a natural conversation among trusted friends.
? Don’t: Desperately chase leads.
? Do: Build a community where leads come to you.
?? Want to start your own LED-Sales Community? Drop a comment below, and let’s make it happen. ??
Well said, Gasser. Building genuine connections and adding value first is not just a better sales approach—it's the foundation for long-term trust and success. Your insights here resonate deeply with the shift toward community-driven strategies in today's marketplace.