Don't eat that owl!

Owls are a BIG deal on Marco and can cause beachfront lots to be blocked from building on if the little creatures decide to make it their home.

That reminds me of an episode from The Blacklist.

Raymond, the main character, was at an underground dinner for foodies. At one point, the chef is about to slaughter a rare owl and cook it. Raymond stops the atrocity from happing by pulling out a gun.

When the scene started, before the owl came into play, I was immediately drawn in because I'm a foodie. I said to Kalia, "I'd love to go to a dinner like that!" (For the record, I also said that I would?not?have eaten the rare owl - and I'll try almost everything. Ask friends of mine who are still complaining about the restaurant that served organ meats.)

My point is I became more interested in the show and paid closer attention to it during the restaurant scene because it was about something that interested me and that I could identify with.

When selling one-to-many, whether on stage or online, the single most crucial factor in getting and maintaining your audience's attention is to make sure you're "talking" about what interests them.

A mistake entrepreneurs make is telling their audiences what they?need?to hear instead of what they?want?to hear.

If you're struggling to get prospects to respond to your marketing, look at your messaging. Is it compelling to your audience because it speaks to their self-interest, or is it about you and the product you're selling? Are you 100% sure you know what your prospect truly wants, and are you conveying that in a way that makes them sit up and take notice?

Kick butt, make mucho DEEnero!

Dave "No eating endangered species" Dee

P.S.?I'm doing a presentation mastery workshop with a small group next month.

We'll craft an impactful presentation that converts your audience into eager buyers of your products or services– on stage or online.

Would you like to join us?

Just hit reply, and I'll get you all the details :)