Don’t Be Easy

Don’t Be Easy

I have to give a talk next week at Microsoft. I said, “I have to prepare it. But it will be easy”.

She made a joke, “Don’t be easy.”

But she’s right: If you are going to give of yourself, don’t be easy. Don’t make your words slutty.

Make it painful to get those words out. I have to dip the words in struggle. Make them marinate.

Sometimes we get into a routine. Things are easy. Life is easy.

When I sold my first company, life was a little too easy for me. The problem with easy is that you can spend “easy.” But when things are difficult, you have to earn back the life you spent.

I’m often afraid when things are good. What if things get bad? What if I go from good to bad? Again!

I wish I could not think about it. Not shake. Not say curses out loud when I don’t mean to. “Why did you just say that? What’s wrong?”

“I don’t know,” I lie. Maybe 200 times a year I have that conversation.

Graham Greene says that we live life fully until we are twenty years old. Then the rest of our lives we re-tell that story in one form or other.

We re-tell it in our stories, in our emotional wounds, in how we treat others, in how we live our lives.

But I don’t think it ends at 20. It keeps going. New wounds.

Life is good. Can I just relax? I think of the businesses I’ve started. Some (most) have failed. The friends I’ve made. Some (most) I no longer speak to.

The children I helped make. They are growing past me.

The businesses I have yet to start. I hope they do well, given what I now know. But we’ll see.

The books I have yet to write. I feel I need to improve. To get better. To keep exercising my creativity so I can say something new.

Relationships I have. They never seem easy. Tortured by my own insecurities mixed with everyone else’s. My own open wounds, bleeding into the open wounds of everyone else.

Don’t be easy. Don’t let it be easy or else it’s been said before.

I am telling myself that now. Ask something new every day and I will have the fuel to say something new.

But, for once, I wish things were easy. Maybe even relaxing. From experience, though, I know it’s good if I never get my wish.

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Read More at Jamesaltucher.com

Lauren Nelson

Principal Architect | 5G Acceleration Team

8 年

Thank you for sharing James! Corporate America is drowning with people having "easy" meetings and "easy presentations"... We could do so much more if we dug deep and had more hard discussions.

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Brenda Botha

Operator and Datacapturer Citypower

8 年

awesome article thanks for sharing

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Ken Munson

owner at in or out water services

8 年

That is so true. Awesome Kelley Martin

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Jeffery Bentley

Engineering/Electronic Test Technician

8 年

James, this resonates! She's right and you're right. The best things in my life have always been hard. Sometimes super hard. A lot of times I live just to prove to myself and others that I can persevere. I feel like I grow when this happens but if you happen to be melancholy(like I am) you have to watch yourself or you go down. You are helping me. Thank you James.

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Kevin Widdop

Enabling trusted trading relationships throughout the supply chain

8 年

Great piece! The subtext seems to be, when things get "easy' - aka comfortable - then we lose the hunger that fires us in the first place; when you're hustling; when you're struggling. Here's to things never getting too easy that I/we forget what makes us tick in the first place!

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