Don't be dumb. Social media won't save your business.

Don't be dumb. Social media won't save your business.

If you hire a social media manager and your brand is misaligned, you're wasting your money.

You can't expect an ROI from pumping out content on a consistent basis if it's all over the place.

That would basically be like you trying to put together a puzzle while knowing before you start that half the pieces are missing from the box.

While social media marketing can be extremely effective for small businesses, it's only going to get you as far as your brand will allow.

Simply diving into social media isn't going to magically increase your revenue.

If your brand is all over the place - your messaging is inconsistent, you haven't clearly defined your available offers or your pricing, or your brand image is wishy-washy being based on how you're feeling that day - your social media manager is going to struggle to create content for you.

It's ?? not?? a?? social?? media?? manager's?? job?? to?? build?? your?? brand.??

It's their job to AMPLIFY your brand through social platforms.

So before you jump the gun and start investing in a social media manager, take a good hard look at your brand.

And I'm not just talking about having a style guide or branding guidelines.

Can you confidently answer questions like...

  • What is your brand's overall goal and vision?
  • What are your company's core values?
  • What is your company's unique value proposition (UVP)?
  • Who is your ideal customer/target market?
  • What communication tone resonates with your customers?
  • What are some common customer objections to buying your product/service?
  • What makes your brand unique and helps set you apart from your competition?
  • What other brands or influencers does your ideal customer engage with on social media?
  • Who are your three closest competitors? What are the key differentiators between your product/ service and theirs?

If there was anything on that list that you struggled to answer, you're not ready for social media marketing.

But there's some good news here... that means you're definitely ready to invest in our Brand Strategy Success Package!

And what's even better?

We're offering 10% off to anyone who applies to work together in April!

It's like spring cleaning, but for your brand. ??

Not only will you walk away from our Brand Strategy Success Package with confidence in answering all those questions and more. You're also receiving a custom roadmap of the ideal next steps in your marketing journey.

We'll walk you through things like which social platforms you should spend your time on and what types of content your audience is most likely going to be responsive to. How you can bridge the gaps in your current offer suite or what unique aspects of your brand you should be leaning into.

The goal with this package is simple: We're setting up your brand for success before you start investing your time and money in any type of content marketing services.

Interested in learning more? Click here to apply and lock in your 10% discount.

And don't worry, submitting an application doesn't require you to commit to the package. It's just the easiest way for me to learn more about your business, so I can see if you're going to be a good fit for this opportunity.

Sound good?

Here's that link again → Click here to apply and lock in your 10% discount.

Kristin McFarland

The Email Alchemist: Fueling Cannabis & Craft Beer Success with Money-Making Strategies | Grow & Monetize Your Email List | Founder & CEO of The Source Marketing Group | Creator of Market Like A Badass

1 年

I see this all the time. Makes you go ???!

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