Don't Do This If You Wish To Make The Most Out Of Linkedin

The first week I landed on LinkedIn, my inclination was to build a wide network. So I connected with every profile that looked like it. I sent and accepted connections not minding whether the area of specialization of whom I was connecting with was relevant to my call.

But all that was volume pursuit. Not that it is incorrect to accept connections regardless. It is not just the best practice if you are goal-oriented. A more engaged audience are often people of aligned interests.

I was expanding the container. I should have been spicing the content if you know what I mean.

As a matter of fact, a few days ago, I posted on my Linkedin feed that the goal of LinkedIn is to connect and build. And that some people filter their audience which in my opinion is preferential.

Nothing wrong with that. We all have our tastes and bites after all, don't we? Of course, we do.

But a mistake is birth when the objective becomes building followers instead of being relevant to a cause. I'll tell you what that means in a jiffy.

I'm careful with the word value because it's relative. But it's inevitable.

And I think you already know where I'm going.

If your goal on LinkedIn is to accrue number validation, I see that you're missing it.

That mindset makes you give attention to peripherals such as likes, comments and views.

The danger here is that you pay less attention to what you are giving out.

You become concerned about being consistent because they say it pays generously.

What they didn't say is that:

• Quality attracts quality
• No one gives a damn about your content until it touches their pain point.
• The LinkedIn audience knows when you're faking.
• Every profile on LinkedIn is like a cinema.

I'll begin with the last pointer.

Linkedin profiles are cinema theatres...

You might think no one is engaging with your content which is true tangibly because we ain't seeing any comment or likes. All right, maybe a few here and there.

But the shocker comes when someone sends a DM and says "thanks for your post. I've been following it. You inspire me."

And you're like...

'OMG! What the heck have you been?'

It is simply saying not everyone has the time to hit likes and open keypads for comments.

The LinkedIn audience can detect superficial fronts

LinkedIn knows when you're faking. Don't forget that these guys are businessmen and women, scholars, intellectuals, inventors, innovators, founders, pioneers, national figures - basically, the heart of education is here. So, quit playing around and be original. However, there are contents that resonate well with LinkedIn. I'll talk about it in this post, too.

This App has a highly smart audience. If you start what you can't finish, you'll drop out shortly.

No one gives a damn about your content until it touches their pain point

The third point you need to imbibe is that Linkedin influencers are folks who are consistently relaying value non-stop. I have a ton of them as connections. There is always an appetizer at the dining table to chew. That's why they are difficult to ignore.

When a cube of sugar is dropped on the floor, it won't take long before one starts noticing ants around it. Think of it that your content is that cube. The decision on whether to make it sugar or honey entirely rests on you. But note that every content has its purpose and its audience.

Quality attracts quality

You can only attract what's in you. You can only give what you have. And you can only take people to where you've been. If your goal only LinkedIn is to seek opportunities then be an opportunity.

Opportunity in this context is vested on the one who needs your skill. For instance, if you have novel expertise in Classics or Logistics. To the individual who needs that service, you are an opportunity. See what I mean? Opportunities attract opportunities. If you wish to work at Tesla, can you be the best they're looking for?

Setting Linkedin Goals

Don't happen on the surface of the app without a purpose. Ask yourself, why did I open this account? Everyone has Linkedin login access to be visible for something. What do you want to be exposed to?

If it is Linkedin jobs, have you taken any Linkedin learning courses?

Here are some good steps to set up your Linkedin goals:

1. Decide on the reason you signup on Linkedin. Be sincere to yourself. No one's listening.
2. Optimize your Linkedin profile to meet that goal.
3. Build a community within your Linkedin connection. You can do that by engaging post authors who inspire you. Paul Petrone says the best approach to setting goals and achieving them is a mixture of the S.M.A.R.T and Strategic thinking.
4. Reel content. One of the best ways to be visible on Linkedin is strategic positioning. Content invites eyes to your profiles. That's the essence of Linkedin profile views features. Your content marketing strategy could be telling stories about your daily routine in the office or a glimpse of your bad, good and best days. Whatever car you decide to drive, make sure it's the one with a good engine. That is, the storyline will be one that interests your network.

Best Content-Type for LinkedIn Audience

I conducted a survey recently using Linkedin users as the sample participants. I asked the question: "what kind of content would you love to see on Linkedin?"

76% of the audience who participated in this survey affirmed seeking opportunity is the focal target for visiting the app. and of course, 14% are drawn to LinkedIn by the stories of others. A smart decision for Linkedin visibility is to build content around this context.

In conclusion, your Linkedin page is your Linkedin office. Whether you are the recruiter or the recruit, there is always someone who needs your level of experience. Building a strategic plan around branding your profile okays for high visibility.