Don't do the same. Do the different.

They say imitation is the sincerest form of flattery.

But in reality originality is more impressive.

It's easy to copy someone, much harder to develop your own creative identity and voice.

If you see work that inspires you let it do just that, inspire you. Use that inspiration to create something new.

Anyone can learn the chord progressions someone else mastered, so why not master your own.

Many can eventually copy the paint strokes and drawn the same lines of another, but why not have others trying to mimic yours?

Originality feels good. It's a sense of accomplishment. Yes it is the harder path to follow, but if it were easy it would not be worth doing.

Paint with a different brush, or don't use a brush at all.

Draw with a different pen, or make your own pen.

Play a different instrument, or even reconfigure an existing one.

Pick up a different camera, if you only shoot on digital try using film instead.

Using the same things you always use can lead to the same kind of work.

Don't do as others do.

Don't do the same. Do the different.

Rodd Chant

I'm a Creative Director / Writer / Strategist / Thinker and a bit more. I work with clients/brands directly and with agencies and production companies. I also teach creative thinking and idea generation to groups and individuals. You can read more of my LinkedIn musings here. You can also find me on Twitter,  Instagram and on Facebook. Or drop me an email – [email protected]

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