Don't do Personalization if...
Rasmus Houlind ??
Keynote Speaker and Author within Personalization and Omnichannel Marketing, CXO at Agillic, Board Member and Angel Investor
Audiobook Chapter 15: 'The Basic Foundations for Personalization' from the book 'Hello $FirstName' is out now! It's the first Chapter in Part 3: The Prerequisites for Personalization. Listen to it on Spotify, Apple Podcasts or Podimo!
...You don't have the prerequisites
Sure, your marketing team can personalize that $FirstName or put womens clothing in the email for women. But from an overall business perspective and if you're trying to decide whether or not to double down on personalization as a strategy - then do check out this chapter...
Solid Core Offering, Brand trust and Demand, Plentiful Customer Data
Those are the three main prerequisites for being able to succeed with personalization. And they relate closely to industries, sectors and go-to-market models. Listen to the full chapter to learn more:
Next week will be a discussion of this chapter with...
Next week, we'll be discussing this chapter (15) with Jesper Hessel Damsgaard , SVP of eCommerce at Pandora . Being a public company, working in so many markets and at that scale has great impact on how they are working with personalization. Don't miss that episode - subscribe and stay tuned!
Happy listening!
P.S.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
Book me for a presentation, meeting or talk here!