Don’t Do These 10 Craft Fair Mistakes that Kill Sales

Whether you’re only planning to go to a craft fair, or you’re looking to boost your sales at a craft fair, these craft fair mistakes are something you need to avoid.

These mistakes can?reduce your sales?and even?shatter the branding of the business you have built from the ground up!

Craft Fair Mistakes You Need To Avoid

1. Not Being Presentable

Your physical appearance is the first thing people would notice about you, this is certain. So that being said, the moment you present yourself at a craft fair you want to make sure that you look as?approachable?and as?presentable?as possible.

This includes your choice of?clothing,?hairstyle, and even down to the details like?facial expression and body language.?

As the day goes by, it’s inevitable that you will eventually get tired. So the craft fair mistakes that sometimes happen is not being able to?maintain a friendly face?and be?professional. Because as long as you are in your booth, you are always representing your brand!

2. “Invisible” Booth

If your booth is located in the far corner, in the dark, and away from the main commotion, then you will get fewer customers than those who have their booths in the center of the venue.

If your booth is invisible, then obviously you and your products will be too! For this type of craft fair mistakes, you need to?book a place way earlier. So this should be something that you consider and?prepare long before the D-Day?of the fair.?

If the event organizers are the ones who determine where each booth is placed, then consider having a discussion about whether it’s possible to move yours more into the spotlight.

3. Mainstream Goods

The difference between selling crafts offline and on an e-commerce platform is the reason so many people make these craft fair mistakes.?

When you sell craft at a fair, all of your competitors’ products are also on full display right next to yours. And unlike when you sell craft online,?visitors of a craft fair don’t have the leisure of time?to ponder on where to buy a certain item.

More often than not, they will buy an item from the?first seller they find?despite yours costs less or is of better quality.

Now, you don’t exactly have to make something completely new. Even some little?customizations?of an otherwise common item can go a long way.

4. Messy and Boring Display

When it comes to your booth, common craft fair mistakes people make is not doing their best on their display. Just like your own physical appearance, your booth is also your brand’s first impression.

There’s a middle zone between?over-crowding?your display thus making it messy and not filling it up enough and making it?barren. That?is what you need to look for.?

Take the time to make several display models at home. Make use of?vertical space,?props, and even?create a storyline with your display.

5. No Pricing Variations

A lot of the time, not everyone who goes to a craft fair has the fortune to spend on items. Most visitors come around to buy cheap, small trinkets, or even just to “window shop”.

So having only one or two prices for all of your products is one of the craft fair mistakes you need to avoid. And a wider range of prices make your craft more?accessible?to more people.

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