They Don't Deserve the Success They Crave for!? - Javnyuy Joybert

They Don't Deserve the Success They Crave for!?

Abeg entrepreneurs & business people, before you vex with me...at least hear me out.?

Taking your business to the next level is hard. However, you must be responsible for what you seek in business.

If you talk to the majority of self employed, entrepreneurs and business people who desire to succeed in building better and bigger businesses, they will tell you their biggest challenge to build better is finances.?

The question I have is, "Are they fundable?"?

"Are they investment ready?"

To become fundable or investment ready, what you need is knowledge, skills and direction.?

Majority of them are looking for money when they do not qualify for the money they are looking for. How do I know??

Let me briefly share these 2 situations

Situation 1:

On different occasions, people have reached out to me from the Diaspora (mostly USA, UK, Germany, Dubai) who would like to invest in a business back home after an entrepreneur reached out to them asking for investment.? And when I reach out to these entrepreneurs to do due diligence by asking and requesting basic business information, 98% will go and will never come back. The few that come back, bring incomplete or poor standard information requested. The truth is no body will like to invest in any business that is poorly managed with poor administration, financial systems, no strategic vision documentation etc.?

Situation 2:

Recently, our institution (CELBMD Africa) launched a Business Financing Opportunity for people to apply, go through the process and win both cash and consulting service worth up to 500 000frs. To be part of this, people had to register with 15 000frs. Here is the shocker, majority of the people who contacted us did not have any problem with the registration fee but they had a big problem with the following requirements to submit.?

- Submit a 3 page business plan describing your products/services, your customers, sales track record, 3 years goals & location plan. Majority were sending through whatsapp instead of email.??

- Submit a scan copy of your income & expenditure statement for the last 2 months. This was the biggest challenge.?

These are basic things a serious entrepreneur and business person should have available and the best they can do when requested is to update. The terrible thing is, the majority of the people that want money (funding) do not have these.? One even had the guts to ask "Sir can I still send the registration money without the other requirements? Because I don't know how to prepare all the documents requested"?

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Apart from finance, many entrepreneurs and business people may never succeed to a certain level because they perform below expectations and below business standards.?

In terms of skills, the majority are below average. They are poor in business operations, marketing and sales, communication and team building, technology, financial management and more. Many entrepreneurs must upskill before they can shine. https://selar.co/m/JJ Whatsapp: +237 674949153?

Making the decision to become an entrepreneur is a major commitment, with huge implications for skills and lifestyle. Stop calling yourself an entrepreneur if you are not willing to do the hard work, if you are always looking for the easy way out.?

Investors invest in the individual and not just the business. Stay determined, be passionate, do the hard work and strive for success at all times not some of the times. Go beyond motivation and operate from self discipline mode where you don't do things when you feel like it.?

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Questions for you, Do Deserve the Business Success You Crave for? As an entrepreneur, can you approach investors professionally and with confidence?

Apart from corruption and poor governance, the two reasons above are responsible for causing investors to have low willingness to finance small businesses in Cameroon. In the last few years, the overall number of businesses that require Investment has greatly grown, very few are actually fully ready for financing.?

Investors will hear about many potential investments during their time, so why should they listen to you? It is the job of every serious Entrepreneur to make Investors & financing partners see that YOU and your business ideas are worth their time and money. Give the investor/financing partner confidence in your institution's stability.

Cheers

Dr. Javnyuy Joybert

www.javnyuyjoybert.com

Mr Remarkable