Don't come crying to me when you f$#! up Black Friday ??
Add To Cart
Add to Cart is the Australian eCommerce podcast that delivers all you need to know about the world of online retail.
“We f***ed it for ourselves. We f***ed it for retailers, by training the consumer to wait for the sales.” An Australian retailer.
That quote amused me more than it should have in the research report by the Dr J's. Not only did it amuse me, it actually gave me hope. Now that we knew we had created a rod for our own back, surely we'd start pulling these promotions back? Or at least be smarter with more targeted promotions?
Well, it's the first week of November and my hope is hanging on like a toddler's Christmas tree decoration.?
Nasty Gal already has 55% off EVERYTHING - 60% if you use the app.?Sheet Society has launched 20-60% of EVERYTHING. Muscle Nation is taking 50% off EVERYTHING - launching this week. The Ordinary has 23% off EVERYTHING for all of November. Nick Scali is heavily promoting a whole Black NOVEMBER.
I expected some of these brands to be more selective with their promotions - and how they train their customers. They're the first this year. They won't be the last. Let's hope they don't f*** it for themselves... and other retailers.
Cheers, Bushy
ECOMMERCE NEWS
?? Australia Post killed a major Christmas tradition this week. Lining up at your post office to collect missed deliveries. They'll now drop undeliverable items to parcel lockers within 1km of your house.?
?? 谷歌 is officially mobile first. Seven years after announcing a change to favouring mobile-first crawling and indexing, they have finally completed the transition. Time to phone your old boss and tell them it wasn't a fad.?
?? 波士顿谘询公司 predicts that global ecommerce will be 41% of total retail sales by 2027 - growing 9% year on year from now until then.?
?? Feel like you're the only brand without an overpriced Advent Calendar this year? Well, I've got bad news for you. You are. The premium Advent Calendar is real.?
?? We love awards. And congratulations to Kogan for taking out a big one. The Shonky from Choice . They were awarded it for automatically signing customers up for the $99 Kogan First program when they thought they were selecting free shipping. Disclaimer: There was a fine print that customers missed.?
领英推荐
NEW PODCAST DROPS
EP #352: Shamini Rajarethnam CEO of RATIONALE
Starting out as a Digital Marketing Coordinator, Shamini shares her inspiring journey to CEO of one of Australia's leading premium skincare brands.? ?
Ep #351: Drew Mansur Co-founder of TileCloud
Drew tells us about when he got scammed when buying a printing gun online. Funny enough, his book recommendation is How To Win Friends & Influence People.?
This is a snippet of the weekly Add To Cart newsletter. For the full version, subscribe here.
Nathan Bush is an Australian ecommerce leader and advisor. He is currently open to new opportunities, including consulting and contracting.?
?? "In the middle of every difficulty lies opportunity." - Albert Einstein. As we dive into the November frenzy, let's harness this period for unparalleled growth and success in ecommerce! ???? Keep pushing forward!